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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This tool helps you develop the intangible aspects of your company's brand--a collection of feelings and perceptions about quality, image, lifestyle and status.
This tool will conduct market analysis to determine if there is a need for your idea or product/service, identify a new market, analyze your current market, gain a competitive advantage, and begin to establish a marketing plan.
This tool will help you gain, maintain, and evaluate your competitive advantage.
Thinking about hiring in Canada, registering property in Armenia, or enforcing a contract in Denmark? This tool provides comparisons across 175 different economies.
Every marketing plan starts the same way: by defining the target customer. Only then can an entrepreneur figure out the best way to reach them. Naturally, different types of target customers, or audiences, require different media and campaigns -- referred to as a promotional mix -- to reach them most effectively and efficiently. This tool takes a look at some different types of promotional media, and discusses the pros and cons of effectively reaching a target audience through each.
Transforming customers from passive buyers to active participants will likely require a shift in marketing strategy for most entrepreneurs. Yet building a community of passionate consumers can be an effective way to create long-term growth and competitive advantage.
In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.
For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.
Going international requires careful thought and planning. This article poses a set of questions (by category) for entrepreneurs to answer to prepare them for going abroad for customers and sales. Questions include market and channel issues, product translation and localization, and IP protection.
This resource discusses what defines competitive intelligence, the process of penetrating the veil of business secrecy, ethics and legalities, do's and don'ts, and assembling your team.
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