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Biomedical endowment supports Duke program for launching new healthcare businesses
Vinluan Frank
5/4/2011
Blog Resource
Summary:

A new biomedical endowment at Duke University will support a program that has already launched new healthcare businesses. Read more to find out about Duke’s successes in commercializing medical technology.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Changing the Game of Enterprise Software
Tzuo Tien
1/24/2007
Audio Resource
Summary:

Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.

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Products With a Purpose
Summit Scott
10/26/2011
Audio Resource
Summary:

As the Co-Founder and CTO of Bespoke Innovations, Scott Summit leads a continuing effort to create products that radically change lives. In this lecture, Summit shares insights from creating customized prosthetic devices using new technologies in nascent markets. He also discusses some of the challenges his company faced in discovering a working business model and developing customers.

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Leaders and Laggards: How to Speed Products to Market
Smilor Ray
11/20/2000
Article Resource
Summary:

To sell more and sell faster, study the bell curve of prospective customers to find out which ones are most likely to be early adopters. If your product improves their performance, they'll influence others to buy.

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C3N: Advancing Entrepreneurs' Ideas Through Clinical Connections
Christina Sherwood
4/3/2013
Article Resource
Summary:

The team at Ginger.io, a Cambridge, Mass.-based health data company, had a great product: a behavior analytics platform using smartphone data to create health insights. But they needed a clinical partner to help get access to patients and physicians. That’s where C3N came in.

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Access
Christina Sherwood
6/17/2013
Article Resource
Summary:

The term “access” can have a variety of definitions for life science and digital health entrepreneurs, depending on the phase of their company’s development. Similarly, the ability for entrepreneurs to secure access – whether to potential buyers or to funding – varies depending on the type of access they’re seeking and the stage of their company.

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Safeguarding Your Trade Secrets II: Misappropriation
Sherman Andrew J
1/29/2001
Article Resource
Summary:

Taking reasonable steps to protect your trade secrets gives your company a stronger basis for legal action in the event of misuse. Read more to find out what safeguards and remedies are available.

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Basics of Patent Protection
Sherman Andrew J
2/5/2001
Article Resource
Summary:

Patents protect inventors and may enrich companies--but the application and registration process may be long and costly. Here are the statutory requirements, plus the basics of an effective patent protection program.

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Protecting Trademarks I: Definition
Sherman Andrew J
2/12/2001
Article Resource
Summary:

Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.

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