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Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.
Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.
Webinars from the U.S. Commercial Service and industry trade experts about how your company can increase your international sales.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.
This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.
This article provides an expert explanation of the various kinds of patents, including utility patents and design patents, along with a practical description of the complete patenting process.
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