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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

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122 results found

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Worldwide "Doing Business in…" Guides
10/29/2010
Summary:

Worldwide "Doing Business in…" Guides

Go To Source (www.buyusa.gov)
What's Your Brand?
11/8/2007
Summary:

Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.

Go To Source (managementcraft.typepad.com)
What Are Patents Trademarks, Servicesmarks, and Copyrights
9/27/2007
Summary:

Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.

Go To Source (www.uspto.gov)
Webinar Archives
10/29/2010
Summary:

Webinars from the U.S. Commercial Service and industry trade experts about how your company can increase your international sales.

Go To Source (www.export.gov)
Wall Street Journal's advice on patents
11/4/2013
Blog Resource
Summary: Read More
Value Proposition
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.

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Using Intellectual Property Attorneys
FastTrac
2/2/2007
Article Resource
Summary:

Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Understanding the Various Types of Intellectual Property
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.

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Understanding the Patent Process from Soup to Nuts
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article provides an expert explanation of the various kinds of patents, including utility patents and design patents, along with a practical description of the complete patenting process.

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