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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
The launch of a new product is analogous to the birth of a child, necessitating commitment, preparation, the ability to set a date against which to measure progress, and finally delivery, writes the author. Illustrative are scenes from this entrepreneur's introduction of physician-approved videos aimed at educating patients about their diseases.
Innovation, as a means to foster company growth, is subject to the same threats that face anything new or different, says the author. The challenge is to create a structure that fosters innovation.
Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.
Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.
Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.
The author asserts that when people are doing work that they love (and when the work itself is valued and recognized) then creativity will flourish.
If met thoughtfully and thoroughly, challenges faced by entrepreneurial companies in the life sciences can be turned into opportunities for significant economic gain and a lasting contribution to mankind.
The founder of a retailer of telephone headsets advises adapting new technology if, and only if, it improves customer service.
Thomas M. Siebel shares his principles for meeting the complex demands of customers who want to interact seamlessly with companies across various platforms.
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