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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

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156 results found

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Understanding Antitrust and Related Regulatory Aspects of Building Distribution Channels
Sherman Andrew J
6/1/2002
Article Resource
Summary:

NO ABSTRACT

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Building the Creative Company
Lebesch Jeff
6/1/2003
Article Resource
Summary:

Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.

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The Legal Aspects of Protecting Ideas and Creativity
Sherman Andrew J
6/1/2003
Article Resource
Summary:

Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.

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Using Creativity to Stand Out in a Competitive Marketplace
Vernon Lillian
6/22/2003
Article Resource
Summary:

Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.

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Is It Time to Raise Prices?
11/1/2005
Summary:

Boost your bottom line by taking the guesswork out of pricing. You can't make smart pricing decisions without taking your costs, competitors, customers, and salespeople into account. But the right price for a product or service should rest on one thing -- the value that a product or service provides.

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Creating Exceptional Customer Experiences
FastTrac
11/11/2005
Article Resource
Summary:

One of the best ways to grow your company is to provide your customers with such a great experience that they return again.

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Price List
FastTrac
11/11/2005
Article Resource
Summary:

Customers may be motivated to purchase a product or service just by reading a price list.

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Primary Research Methods
FastTrac
11/11/2005
Article Resource
Summary:

This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.

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A Guide to Drucker's Systematic Innovation
Goldstein Burton B Buck
5/8/2006
Article Resource
Summary:

This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.

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International Protection of Brands and Patents
Sherman Andrew J
8/1/2006
Article Resource
Summary:

Entrepreneurs going abroad for sales can protect their IP through an international protocol called the Madrid System. This system allows entrepreneurs to eliminate the need to file separate patent protection applications in each country where trademark protection is required and where they wish to conduct business.

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