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Explore the Entrepreneurship.org Resource Center to find resources.  Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.

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370 results found

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Pricing Boundaries
FastTrac
2/8/2007
Article Resource
Summary:

How do you know if your pricing strategies are helping you meet your goals? This article reviews the pricing process and provides guidelines to re-evaluate the prices of your products and services.

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Engineering a Start-up
2/16/2007
Summary:

This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.

Go To Source (www.signonsandiego.com)
Guide to Launching a Loyalty Program
3/9/2007
Summary:

Retaining customers by rewarding them may not only drive sales during slow seasons, but can also build targeted sales the rest of the year round. Marketing the program to the most committed shoppers can yield higher profitability, as well. This guide includes links to specific resources for analyzing purchase patterns, marketing the launch of a new program, and measuring the results.

Go To Source (www.work.com)
Enhancing Customer Service
FastTrac
3/20/2007
Article Resource
Summary:

Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.

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Understanding Market Research
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.

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Introduction to Primary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.

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Watching Trends
FastTrac
3/20/2007
Article Resource
Summary:

Entrepreneurial success is related to the entrepreneur's ability to spot trends. This article identifies potential sources of trends that every entrepreneur should be reviewing.

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Entrepreneurial Study Habits
FastTrac
3/20/2007
Article Resource
Summary:

You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.

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Value Proposition
FastTrac
3/20/2007
Article Resource
Summary:

This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.

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Marketplace Research
FastTrac
3/20/2007
Article Resource
Summary:

Finding and using market information to anticipate customer demands can provide invaluable business growth information.

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