to page content
to site navigation
Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.
This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.
As leader of the Innovent team, Stephanie Keller-Bottom draws upon over 17 years of of executive leadership roles in creating new marketplaces for Fortune 500 companies like Hewlett Packard, Citibank/Citicorp and Visa.
Ms. Keller-Bottom joined Nokia's venturing organization in 1998, the entity charged with corporate renewal and innovation. In 2000, she established Innovent, the entrepreneurial innovation unit within Nokia that explores emerging markets
and the opportunities they create. Prior to joining Nokia, Ms. Keller-Bottom served as Director of Marketplace Creation for Hewlett Packard, where she worked closely with the CEO to utilize innovative approaches in partnership and
collaboration and build market entry strategies for emergent businesses. During her tenure as Director of Consumer Credit Operations for Citibank/Citicorp, she managed consumer credit operations for the California franchise, and then moved
into strategic acquisitions and corporate strategy. While Vice President, E-Commerce Marketing and Product Development for Visa U.S.A., Ms. Keller-Bottom collaborated with top U.S. financial institutions to build strategic plans that
addressed the emergence of the electronic banking marketplace, and digital banking challenges such as risk management and identification, pricing models, digital authentication and identity. Ms. Keller-Bottom's solid understanding of
e-commerce, consumer behavior, digital/electronic marketplaces, and financial services provides a unique and invaluable perspective into the potential diffusion of new technologies and applications in the marketplace, and the role of
innovation and renewal in major corporations. Innovent's portfolio of entrepreneurs leverage her expertise in strategic planning, risk management and market research, to develop the strategies and tactics necessary to build profitable,
customer-focused sales and service organizations Ms. K
Tina Seelig is the Executive Director for the Stanford Technology Ventures Program where she is responsible for the management, operations, and dissemination efforts of STVP. In addition, Tina is the Director of the
Stanford Entrepreneurship Network and the co-Director of the Mayfield Fellows Program. Tina also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. Prior to joining STVP, Tina worked as
an entrepreneur, management consultant, author, and scientist. Tina received her Ph.D. from Stanford University Medical School in 1985 where she studied Neuroscience. Tina has worked as management consultant for Booz, Allen, and Hamilton,
has written several popular science books and has designed a series of educational games. Her books include The Epicurean Laboratory, Incredible Edible Science, and a series called Games for Your Brain. After Tina's first book was
published in 1991, she became interested in how books are marketed. This led her to start a company designed to help match books with buyers. The product was a multimedia system for bookstore customers, called BookBrowser. BookBrowser was
a kiosk-based system that allowed customers to identify books of interest. With the help of a team of engineers and graphic designers, Tina built the business and sold the company in 1993. After selling her business, Tina worked as a
Multimedia Producer for Compaq Computer Corporation. In this position Tina led a team of engineers, artists, scriptwriters, and education specialists through the design and implementation of a series of multimedia titles. Tina's current
position as Executive Director of the Stanford Technology Ventures Program takes advantage of her technical background, in addition to her experiences as a manager, entrepreneur, and educator.
Carol Bartz is executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped-down in April, 2006. During her tenure, the company diversified its product line
and grew revenues from $285 million to $1.523 billion in FY06. Bartz previously held positions at Sun Microsystems, 11 years ago serving as vice president of worldwide field operations and an executive officer of the company. Before
joining Sun, she held product line and sales management positions at Digital Equipment Corporation and 3M Corporation. Appointed to President Bush's Council of Advisors on Science and Technology, Bartz is one of a select group of industry
leaders expected to play a key role in shaping and setting the government's high tech agenda-ranging from R&D funding to new broadband incentives. She also serves on the Board of Directors of BEA Systems, Cisco Systems, Network
Appliance, and the Foundation for the National Medals of Science and Technology. Bartz holds an honors degree in computer science from the University of Wisconsin. She was granted an honorary Doctor of Humane Letters degree from the New
Jersey Institute of Technology, an honorary Doctor of Science degree from Worcester Polytechnic Institute and an honorary Doctor of Letters degree from William Woods University.
Tom Byers is a professor at Stanford University where he focuses on high-technology entrepreneurship education. He is founder and a faculty director of the Stanford Technology Ventures Program (STVP), which serves as the
entrepreneurship center for the engineering school. STVP includes the Mayfield Fellows work/study program, Educators Corner website of teaching resources, and global Roundtable on Entrepreneurship Education conferences. Tom is also a
faculty director of the AEA/Stanford Executive Institute, a general management program for technology executives. Tom is co-author of the textbook called "Technology Ventures: From Idea to Enterprise" (McGraw-Hill, 2005). Tom also holds a
visiting professor appointment at the London Business School and University College London. Tom currently serves as a director on the boards of Reactivity and Flywheel Ventures. In addition, he serves on advisory boards or committees of
the American Society for Engineering Education's Entrepreneurship Division, Harvard Business School's California Research Center, and the National Foundation for Teaching Entrepreneurship (NFTE) for inner-city youth. Previously, Tom
lectured at the Haas School of Business at the University of California, Berkeley. Tom has a range of business experience including executive vice president of Symantec Corporation and founder/president of Slate Corporation. Tom started
his professional career at Accenture. For his efforts at Stanford, Tom holds an endowed chair known as the McCoy University Fellow in Undergraduate Education. Tom was given the 2005 Gores Award for excellence in teaching (the university's
highest award) and the 2002 Tau Beta Pi Award for excellence in undergraduate teaching (the engineering school's highest award). He is a recipient of three recent national teaching awards: the 2005 ASEE Kauffman Award for excellence in
engineering and technology entrepreneurship
One of the best ways to grow your company is to provide your customers with such a great experience that they return again.
Customers may be motivated to purchase a product or service just by reading a price list.
This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.
Boost your bottom line by taking the guesswork out of pricing. You can't make smart pricing decisions without taking your costs, competitors, customers, and salespeople into account. But the right price for a product or service should rest on one thing -- the value that a product or service provides.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.
A robust online curriculum for entrepreneurs.
Explore Founders School >
A network of U.S. cities facilitating a weekly entrepreneur education program. Go to 1 Million Cups >
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Get started with FastTrac >