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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This tool will guide the entrepreneur through the process of researching information to determine industry potential.
More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.
How do you decide on a merchant account provider? How much does an account cost? This guide gives quick tips for business owners that want to set up
The crown jewel of the U.S. university system – the finest in the world – is the research university, where knowledge creation is the ultimate goal. Recognition of the centrality of knowledge creation to economic growth makes the efficiency of university innovation a top concern to policymakers, especially since the federal government funds two-thirds of the $48 billion of R&D performed in academic institutions. In too many universities, commercialization of research discoveries is not as rapid or as successful as it could be. The solution provided by Technology Transfer Offices (TTO) has been mixed, as too many have been directed to focus on maximizing revenue through patent licensing, leading to a sub-optimal level of technology diffusion. In the face of declining funding of basic science research, venture capital migration to downstream opportunities, and heightened competition from abroad, the optimal commercialization of U.S. university innovations could not be more important.
Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.
Innovative ideas that come to reality require legal protection. Establishing a copyright, patenting, licensing, branding, and other issues related to intellectual property must be addressed , and many times require professional assistance from an attorney or other professionals. This guide includes links to specific resources and FAQs. A great introduction to the topic!
Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.
Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.
Dan Bricklin, co-creator of VisiCalc (the first spreadsheet program for personal computers) and an accomplished entrepreneur, conducts an in-depth discussion with himself on the complexities of patent law and patent litigation. If you're headed that way, it's an informative read for you . . . and probably your lawyer, too.
This article quickly and clearly helps inventors and entrepreneurs understand the overall patent process and some of its pitfalls. (US patents are good only in the US, for example, not other countries.) If you're inventing or working with visionary technology, be sure to read this article before telling the world about your achievement.
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