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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.
This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.
To be able to charge more than the competition, you have to clearly differentiate yourself from them and build value in the mind of the consumer to justify the difference.
This tool will help you avoid typical pricing constraints of market-set ceiling and floor prices by adding value so that price is not the only consideration by customers.
Use this Market Research Checklist to identify the information you will research for your business.
Use this tool to set new prices or evaluate existing prices on products and services.
A SWOT analysis helps identify Strengths and Weaknesses and examine the Opportunities and Threats you or your competitors may face. This tools helps you learn more about your competition gain greater insight into the market.
This article forecasts manufacturing costs for 2006 based on the price of commodities in some detail: energy (up); steel (down); stainless steel (down); electronics (flat). PC growth in developing countries will drive growth in electronics.
With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. This tool focuses on personalization and on ways you can gear your business to provide products and services individualized to your customersand#39; tastes and needs.
How you and your people handle customer complaints can be the key to keeping current customers and getting new ones. These tips provide excellent guidance for front-line customer service representatives or others dealing directly with customers.
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