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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.
When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.
Thorough market research includes analysis of the customers and the competitive environment.
Use this tool to identify your major customer groups, their distinguishing characteristics, and the market research needed to develop a customer profile.
This tool provides questions to help entrepreneurs consider the strategic and tactical pluses and minuses of investing in new product/service development.
Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.
Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
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