to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
A market analysis helps to determine whether the marketplace needs a new product or service. This article outlines the process for developing a marketing plan and offers additional resources to help gather useful information.
To take advantage of market opportunities or solve a marketing problem, you need to conduct market research, such as gathering, interpreting, and reporting data.
This tool will help you identify resources for questions that need to be answered throughout the marketing research process.
Greg Ballard, a veteran entrepreneur and currently the CEO of Glu Mobile, shares his business insights on products, people and values through a variety of enlightening and entertaining anecdotes.
Trade Data on Consumer Goods Industries
The business of retail today is all about serving customers, and to do that, the people behind the counter need to realize they are the culture, write the authors.
The Country Commercial Guide presents a comprehensive look at the commercial environment in many countries throughout the world. It reviews economic and political conditions and trends, identifies commercial opportunities for U.S. exports and investment, and reviews the overall investment climate in each country. Key sections include a listing of best prospects, in-depth information about doing business in Israel and an economic roundup. In conjunction with the U.S. Commercial Service, several other U.S. Government agencies contribute to information contained in this comprehensive report.
One of the best ways to grow your company is to provide your customers with such a great experience that they return again.
What's the most valuable aspect of your business? Is it the bricks and mortar? The equipment? Or is it something intangible? While you can't touch it, feel it or see it, intellectual property when defined as "knowledge" or "know how" is often times the real equity of a business, and if it's lost, it can bring that business to its knees.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.