to page content
to site navigation
Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.
Dan Bricklin, co-creator of VisiCalc (the first spreadsheet program for personal computers) and an accomplished entrepreneur, conducts an in-depth discussion with himself on the complexities of patent law and patent litigation. If you're headed that way, it's an informative read for you . . . and probably your lawyer, too.
Straight from Uncle Sam, these are brief definitions of key intellectual property terms and what they are intended to do. Bonus: a link to the Copyright Office of the Library of Congress.
Innovative ideas that come to reality require legal protection. Establishing a copyright, patenting, licensing, branding, and other issues related to intellectual property must be addressed , and many times require professional assistance from an attorney or other professionals. This guide includes links to specific resources and FAQs. A great introduction to the topic!
Although brands are usually evaluated based on competitive those of competitors, this article points out that customers apply much broader criteria. They use how they feel about your company (even the logo), how they interact with your employees, especially those in customer service reps; advertising, and your name, among many others. Key point: Remember that your customers own your brand, not you. Treat them accordingly.
Mitch Kapor has been at the forefront of the information technology revolution for a generation as an entrepreneur, investor, social activist, and philanthropist. Most recently, Mr. Kapor founded Foxmarks, an upcoming
search engine based on bookmarks and related metadata. He received a B.A. from Yale College in 1971 and studied psychology, linguistics, and computer science as part of a major in Cybernetics. He attended the Sloan School of Management at
MIT before leaving for a Silicon Valley startup. Mr. Kapor founded Lotus Development Corp. in 1982 and with Jonathan Sachs created Lotus 1-2-3, which made the PC ubiquitous in business in the 1980's. In 1990, he co-founded the Electronic
Frontier Foundation. He founded the Mitchell Kapor Foundation in 1997 and the Open Source Applications Foundation in 2001. He became the founding Chair of the Mozilla Foundation in 2003 and is a trustee of the Level Playing Field
Institute. From 1994-1996, he served as Adjunct Professor at the MIT Media Lab. From 1999 to 2001, Mr. Kapor was a partner at Accel. In 2006, he became an Adjunct Professor at the School of Information at Berkeley. Mr. Kapor has
contributed pieces on information infrastructure policy, intellectual property, and antitrust in the digital era topublications such as Scientific American, The New York Times, and Forbes.
Mike Maples, Jr. is the managing partner of Maples Investments, and is an entrepreneur in his own right. Before becoming a full-time investor, he worked in a variety of executive and management roles in high-growth
companies. His background spans a variety of markets including consumer technology, small business, and the enterprise, and he has served in various executive roles in product development, marketing, and corporate strategy. Mike began his
technology career in high school, when he started a software company that developed games and educational products for the original IBM PC. He has been passionate about the technology industry ever since. Most recently, Mike co-founded
Motive, Inc., the world's leading broadband software company in 1997 and played key roles in its growth from raw start-up through sales of $100 million. Motive was one of the only successful technology IPOs in 2004, and the most successful
infrastructure software IPO for the prior three years. At Motive, Mike was General Manager of Motive's Corporate Business Unit, as well as Chief Marketing and Strategy officer. Prior to Motive, Mike was responsible for worldwide product
marketing at Tivoli Systems, where he managed the company's product portfolio from its early-stage development through its 1995 IPO and growth to a $750M line of business within the IBM Software Group. Mike began his professional career at
Silicon Graphics, where he served in business development and product marketing roles. In his spare time Mike is an amateur artist, movie-maker, and calligrapher. He holds an Engineering degree from Stanford University, an MBA from Harvard
Business School, and is a frequent speaker at industry conferences and a guest-lecturer on entrepreneurship at Harvard Business School, Stanford University, Princeton University, and the University of Texas.
Jesse Fink is a founding partner of MissionPoint Capital and President and CEO of Marshall Street Management. In 2004, MSM established MSM Capital Partners to manage its investment activities in the clean technology and
environmental finance sectors. Jesse was the COO of Walker Digital Inc. and Priceline.com and previously worked at Georgia-Pacific, Citicorp, and CUC International. Jesse received a B.S. in Resource Management from the State University of
New York's College of Environmental Science and Forestry and an MBA from Syracuse University's School of Management. In February of 2007, Jesse received the Cleantech Venture Network's "Leader of the Year" award.
Brett Crosby is the Group Product Marketing Manager of Google Analytics. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product
leader at Google. He is currently responsible for product positioning, feature roadmap development and all external product communications. Brett holds a degree from USC in Political Science and International Relations.
Prior to joining B Lab, Kassoy spent 16 years in the private equity business, most recently as a partner at MSD Real Estate Capital, an affiliate of MSD Capital, the $12 billion investment vehicle for Michael Dell.
Kassoy is dedicated to growing innovative for-profit and non-profit models for social change. He is a board member of Working Today and the Freelancers Union, which provide affordable health insurance and other financial services to
independent workers in thirty-two states. He also sits on the boards of Echoing Green, Wall St. Without Walls, and acts as an advisor to Civic Builders. Andrew was raised in Boulder, Colorado and graduated with distinction from Stanford
University, where he was a Truman Scholar and President's Award winner. In 2001, he was named a Henry Crown Fellow by the Aspen Institute. Kassoy has also been active in Colorado politics, and he has served as a member of the Council on
Foreign Relations. He is married to Kamy Wicoff, a writer, and he has two young sons.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.
A robust online curriculum for entrepreneurs.
Explore Founders School >
A network of U.S. cities facilitating a weekly entrepreneur education program. Go to 1 Million Cups >
Whether you are starting or growing a company, FastTrac will help you live your dream at each stage.
Get started with FastTrac >