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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Thorough market research includes analysis of the customers and the competitive environment.
Use this tool to identify your major customer groups, their distinguishing characteristics, and the market research needed to develop a customer profile.
This tool provides questions to help entrepreneurs consider the strategic and tactical pluses and minuses of investing in new product/service development.
Greg Ballard, a veteran entrepreneur and currently the CEO of Glu Mobile, shares his business insights on products, people and values through a variety of enlightening and entertaining anecdotes.
Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.
Janice Roberts, General Partner at Mayfield, discusses how Mayfield is going global and carefully evaluating opportunities in countries like India and China. She stresses the importance of accessing the needs of young customers who are embracing new technologies at an extremely fast pace and demanding more products and services.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.
Although some companies can thrive by pushing beyond their current strengths, it makes sense to continue to offer products and services within a company's current core competencies.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
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