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The business of retail today is all about serving customers, and to do that, the people behind the counter need to realize they are the culture, write the authors.
More and more successful companies are taking a holistic approach to serve specific market niches or verticals. Instead of offering a broad-based horizontal solution that may service a larger market, but require more customization and will likely involve competition from larger players, these companies are finding success 'below the radar' by staying focused on a narrower segment.
The founder of a retailer of telephone headsets advises adapting new technology if, and only if, it improves customer service.
This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.
The prices you charge of one of the most critical components of your product and service features set, and affects nearly every aspect of your business, including your cash flow, sales numbers, and profits.
Customers may be motivated to purchase a product or service just by reading a price list.
One of the best ways to grow your company is to provide your customers with such a great experience that they return again.
Thorough market research includes analysis of the customers and the competitive environment.
When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.
Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.
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