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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.
Finding and using market information to anticipate customer demands can provide invaluable business growth information.
Whether you are designing marketing campaigns, buying an existing business, or expanding into new markets, information provided through marketing research is essential to making successful decisions.
This article discusses the benefits of having a clear, compelling value proposition and provides guidelines to creating this statement that will compel customers to buy your products or services.
Every business has some form of intellectual property and many businesses will need the help of an intellectual property attorney to sort it all out.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.
Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.
When evaluating industry potential, key considerations include its current size and rate of growth as well as profitability characteristics and trends.
Many entrepreneurs assume IP protection is part of the entrepreneurial process, and often don't ask the right questions to determine if it's the right path for them. In this story, the author shows how his team first identified a market need and a product solution, then considered patenting their product.
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