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The Entrepreneur

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Balancing the Other Side of the Life Equation: Relationships
7/12/2013
Blog Resource
Summary:

When we think about the startup life we're often occupied with visions of long days and late nights in the office and the all consuming passion that overtakes a life as someone takes a vision and turns it into reality. An entrepreneur certainly has many things that can easily engulf his or her life as they balance product creation, customer development, hiring, sales and financing, to name but a few. But what about the other side of the life equation? Entrepreneurs have families, friends, spouses, and partners who play an important role.

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Basics of Company Valuation
Sherman Andrew J
3/19/2001
Article Resource
Summary:

Valuation may be done for a wide range of reasons and is not an exact science, whatever method you use. To understand how a company's fair market value is reached, start here.

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Better Beginnings
7/12/2007
Summary:

Getting ready to do your first presentation to a VC or angel? A good beginning leads to a happy ending. An experienced speaker and writer provides entertaining and useful advice on why your business presentations should open with a spark instead of a spreadsheet.

Go To Source (headrush.typepad.com)
BioCurious: Bio-hacker space cofounder on funding and regulatory issues
Christina Sherwood
4/9/2013
Blog Resource
Summary:

BioCurious is a Silicon Valley bio-hacker space with a dual mission: community education and work with entrepreneurs. Cofounder Raymond McCauley, who is also chair of biotechnology at Singularity University, said BioCurious provides lab space, equipment and a community for entrepreneurs.

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Biotech CEO on how cash-strapped entrepreneurs can barter for what they need
Christina Sherwood
5/28/2013
Blog Resource
Summary:

STC Biologics is a Cambridge-based biotechnology company focused on the development of biologic drugs. Magdalena Leszczyniecka, the company’s president and CEO, launched the business just as the market crashed. After several years in the field, Leszczyniecka shared her experiences with bartering, negotiating, and asking for help.

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Bite Your Tongue
11/8/2007
Summary:

Communicating before groups can be key to an entrepreneur's success, whether they be employees, customers, or potential investors. Following these eight, quick-read tips will boost your odds of "wowing" your audience.

Go To Source (blog.guykawasaki.com)
Brand Yourself
7/12/2007
Summary:

This article lists and explains five steps to building your personal brand. The basics are to develop expertise and then become known for that expertise. It takes more than networking to get noticed; it takes a good product. In this case, that product is you.

Go To Source (www.fastcompany.com)
Branding for Results
Carey WR Max
10/15/2001
Article Resource
Summary:

Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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Bringing an Innovative Razor to the Masses
Meece Mickey
5/14/2010
Article Resource
Summary:

L.P.I. Consumer Products makes and distributes patented ShaveMate all-in-one razors that feature shaving cream dispensed from the handle.

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