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The Entrepreneur

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Be Prepared
Manzi Barbara
12/13/2001
Article Resource
Summary:

Operating under a mandate to prepare for the worst in order to achieve the best, the author, an African-American woman entrepreneur in the male-dominated metals industry, writes that preparation has been critical to facing the challenges presented by the economic difficulties and post-terrorist environment of this difficult year 2001.

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Believe In Something Bigger Than Yourself
Mickos Marten
11/2/2011
Audio Resource
Summary:

In this lecture, Mårten Mickos shares the benefits and challenges involved in building businesses in the open source and cloud computing spaces. As the CEO of Eucalyptus Systems, Mickos identifies a vision for the future of his industry and shares entrepreneurial lessons gained from leading MySQL AB from its startup origins to becoming one of the largest open source companies in the world.

Listen Now
Better Beginnings
7/12/2007
Summary:

Getting ready to do your first presentation to a VC or angel? A good beginning leads to a happy ending. An experienced speaker and writer provides entertaining and useful advice on why your business presentations should open with a spark instead of a spreadsheet.

Go To Source (headrush.typepad.com)
BioCurious: Bio-hacker space cofounder on funding and regulatory issues
Christina Sherwood
4/9/2013
Blog Resource
Summary:

BioCurious is a Silicon Valley bio-hacker space with a dual mission: community education and work with entrepreneurs. Cofounder Raymond McCauley, who is also chair of biotechnology at Singularity University, said BioCurious provides lab space, equipment and a community for entrepreneurs.

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Biotech CEO on how cash-strapped entrepreneurs can barter for what they need
Christina Sherwood
5/28/2013
Blog Resource
Summary:

STC Biologics is a Cambridge-based biotechnology company focused on the development of biologic drugs. Magdalena Leszczyniecka, the company’s president and CEO, launched the business just as the market crashed. After several years in the field, Leszczyniecka shared her experiences with bartering, negotiating, and asking for help.

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Bite Your Tongue
11/8/2007
Summary:

Communicating before groups can be key to an entrepreneur's success, whether they be employees, customers, or potential investors. Following these eight, quick-read tips will boost your odds of "wowing" your audience.

Go To Source (blog.guykawasaki.com)
Board of Directors: The Chairman
7/12/2007
Summary:

Feld shares some straightforward thoughts on why positions of CEO and board chairman should be separated. This idea has distinct benefits, especially for smaller companies, Feld writes. The piece is one in a series on boards of directors.

Go To Source (www.feld.com)
Brand Yourself
7/12/2007
Summary:

This article lists and explains five steps to building your personal brand. The basics are to develop expertise and then become known for that expertise. It takes more than networking to get noticed; it takes a good product. In this case, that product is you.

Go To Source (www.fastcompany.com)
Branding for Results
Carey WR Max
10/15/2001
Article Resource
Summary:

Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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