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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Think of yourself as a bottle of Gatorade®.Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.
Use this tool to identify strengths and weaknesses in your Business Plan and to test your growth concept for feasibility.
This tool provides advantages and disadvantages of typical exit strategies to help entrepreneurs evaluate their own strategy for business transition.
Caroline Mak and her boyfriend Antonio Ramos loved the taste of ginger, but didn't like the sugary-sweet taste of ginger ales and ginger beers on the market. They weren't spicy enough, nor were they adequately tangy.
Corporate culture" doesn't just happen, it must be nurtured, just like a "culture" in a petri dish, writes the author.
This tool leads entrepreneurs through a process of identifying and clarifying personal goals. These goals are then extended into a vision for the business.
This tool provides a SWOT Analysis chart to aid the entrepreneur in reviewing the strengths, weaknesses, opportunities, and threats of their business.
Answering the questions in this tool can help entrepreneurs craft a mission statement. For companies that already have a mission statement, this is a good opportunity to review and update it.
This tool will help entrepreneurs identify their three-year vision by first reviewing core values and the company's mission statement and then describing the business in the future.
Women entrepreneurs face risks and stresses in building companies that men
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A robust online curriculum for entrepreneurs.
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A network of U.S. cities facilitating a weekly entrepreneur education program. Go to 1 Million Cups >
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