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Wendy Torrance

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Startups: How to Build Something People Will Buy
Wendy Torrance
3/14/2014
Blog Resource
Summary:

"No business plan survives first contact with customers," Steve Blank says. What? Isn't the point of planning that you maximize the likelihood of success in the marketplace? Well yes, but perhaps not the kind of planning you might be thinking about. A business plan conceived on paper, powered by a great idea or invention, enhanced by research on the size of the market and a customer profile, has great potential. But it also has a crucial flaw.

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Founders School: Surviving the Entrepreneurial Life
Wendy Torrance
2/26/2014
Blog Resource
Summary:

When I read Meg Hirshberg's book "For Better or for Work: A Survival Guide for Entrepreneurs and Their Families" I knew instantly that I wanted Meg to join our slate of Founders School experts. The goal of Founders School is to provide entrepreneurs with crucial skills and knowledge, and to do so with an eye to topics that are important but rarely discussed in typical entrepreneurship education programs. The subject of Meg's book is just such a topic. We all know that entrepreneurs have to juggle a variety of considerations when founding a company: team building, assessment of product/market fit, intellectual property, and how to get that first important customer. What many entrepreneurs and, more importantly, their families, know is that there's a juggle on the family side of the equation as well, but it's one that many entrepreneurs may be reluctant to talk about.

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How "People-Problems" Can Confound Early Stage Ventures
Wendy Torrance
12/13/2013
Blog Resource
Summary:

Some of the very first decisions founders must make early on in their ventures are crucially important to the future of the business. Many of these decisions concern the ubiquitous "people problems" that challenge even experienced entrepreneurs. When should I found? Should I co-found with someone? With whom? How should we split the equity? Bad or ill-informed choices at critical junctures could have significant consequences for startups. In fact, research has suggested that 65 percent of new firm failures were related to problems within the management team.

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Leaving Presentations to Chance is Like Embarking on a Trip Without a Map
Wendy Torrance
11/19/2013
Blog Resource
Summary:

Leaving presentations to chance is like embarking on a trip without a map (hat tip to Amanda Schnieders for the metaphor). If you don't know where you're headed and how you'll get there, you may not reach your destination.

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Khan Academy Launches Entrepreneurship Series
Wendy Torrance
9/25/2013
Blog Resource
Summary:

Our founder, Ewing Marion Kauffman, once said: "It's your right to be uncommon if you can. You seek opportunity to compete. You desire to take calculated risk, to dream, to build, yes, even to fail, and to succeed". He was talking to entrepreneurs: those people who create new ventures, building visions into reality. Indeed, entrepreneurs are uncommon in many ways. They create something from nothing. They see problems (and solutions) that others might not. They take personal and financial risks.

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Campuses: Creating Entrepreneurship Opportunity
Wendy Torrance
8/5/2013
Blog Resource
Summary:

Entrepreneurship is flourishing on campuses around the country. In classrooms and through co-curricular programs and competitions, students on diverse campuses, at universities large and small, representing disciplines across the spectrum, have the opportunity to understand the role of entrepreneurship in the economy, explore innovation, test their own ideas, and learn what they need to know to be entrepreneurs.

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"Lean In" Entrepreneurs
Wendy Torrance
7/24/2013
Blog Resource
Summary:

According to the Kauffman Index of Entrepreneurial Activity, a leading indicator of new business creation in the United States, men are “substantially more likely to start a business each month than women”.  In the seventeen year period from 1996 – 2012, the average rate of entrepreneurial activity for men was .37 percent; for women during the same period it was .23 percent. 

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