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Think of yourself as a bottle of Gatorade®.Why? Because when sales of the neon-colored beverage went flat last year, Gatorade’s marketing team rebranded the drink by touting it as a health-oriented, before, during and after sports drink. Although the ingredients are probably the same, the pitch changed.
With the unemployment rate steady at 9.7%, not many Americans turn down job offers these days - especially those who have been laid off. Art Wells is an exception.
More than half of all U.S. businesses are based at home. These companies often are dismissed as quaint hobbyist ventures, but new research suggests that's a mistake.
Corporate culture" doesn't just happen, it must be nurtured, just like a "culture" in a petri dish, writes the author.
Women entrepreneurs face risks and stresses in building companies that men
Gender is not a good predictor of negotiation performance, but ambiguous situations can cause different behaviors by men and women in negotiations.
If the American Jobs and Closing Tax Loopholes is passed there will be a lot of unhappy venture capitalists, who say they may stop investing in startups.
Cirque du Soleil first took on rock legends The Beatles and Elvis. Now the circus-inspired spectacle is turning to the late King of Pop. In April Cirque, founded by billionaire Guy Laliberte, announced plans to produce a Michael Jackson-themed show to start touring in 2011
SHANGHAI -- Books these days regularly cheer innovation. You rarely go to a conference without hearing how important it is. Copying others has a bit of a stigma.
Bill George, a Harvard business professor and the author of '7 Lessons for Leading in Crisis,' puts forth some proposals to revive employment growth in a declining job market.
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