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The Entrepreneur : Article

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Entrepreneur or Unemployed?
Reich Robert B
6/1/2010
Article Resource
Summary:

LAST year was a fabulous one for entrepreneurs, at least according to the Kauffman Index of Entrepreneurial Activity released last month by the Ewing Marion Kauffman Foundation.  "Rather than making history for its deep recession and record unemployment," the foundation reported, "2009 might instead be remembered as the year business startups reached their highest level in 14 years - even exceeding the number of startups during the peak 1999-2000 technology boom."

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Merchants Push Sales Through Social Media
Needleman Sarah E
6/1/2010
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Summary:

After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites.

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Investors, Entrepreneurs Discuss NYC’s Rapidly Growing Seed Funding Community
Kincaid Jason
5/31/2010
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Summary:

Last week at TechCrunch Disrupt, some of the New York City's most notable investors and entrepreneurs took the stage to talk about New York City's seed funding situation.  The title of Startup Mecca still clearly belongs to Silicon Valley, but as panel moderator Erick Schonfeld notes, the number of startups making their way to the Big Apple is on the rise and dealflow in New York is quickly heating up.

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The IRS Scrutinizes 401(k) Cash for Small Business
Feldman Amy
5/27/2010
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Summary:

As the credit crisis has made it tougher for small businesses to get funding, some would-be entrepreneurs have exploited a loophole that lets them finance a startup with 401(k) retirement funds without facing any taxes or penalties.  Now the technique is catching the attention of the IRS, which plans to step up audits of such transactions.

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How Your PR Can Seize the Day
Kwittken Aaron
5/25/2010
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Summary:

Baseball legend "Shoeless" Joe Jackson said "If you build it, he will come" -- a quote made famous by the Kevin Cosner movie Field of Dreams. A lot of companies take this approach when it comes to public relations.

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Obama Renews Push for $30 Billion Small Business Plan
Holland Steve
5/25/2010
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Summary:

WASHINGTON (Reuters) - President Barack Obama is to renew a push on Tuesday to persuade the U.S. Congress to approve a $30 billion plan to spur lending to small businesses and trigger job creation.

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10 Promising Businesses to Start Today
Schweitzer Tamara Spiro Josh Lagorio Christine
5/24/2010
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Summary:

Congratulations:  You have survived the recession. Now what? If you have ever had the urge to start your own business, now may be a good time to make a move.

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How to Nail the Five-Minute Pitch
Dietrich Chuck
5/24/2010
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Summary:

Startup CEOs wear many hats.  None, perhaps, is more important than that of "company pitchman."

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Drive Website Traffic Without Blurring Your Brand
Parker Lynn
5/23/2010
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Summary:

Branding is all about differentiation -- standing out in the customer's brain by being different than the competition.  Search engine optimization is all about keywords, which identify what's already in a customer's brain about your category.

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Finding Money for a Startup
Harnish Tom
5/21/2010
Article Resource
Summary:

You don't need a lot of money to start a company, sometimes none at all.

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