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Entrepreneurship : Article

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Reading Your Financial Story
FastTrac
3/12/2007
Article Resource
Summary:

This article will provide you with a starting point for understanding your financial statements. In it you will find guidelines for the type of information you need and suggestions on how to review it.

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Giving Back
FastTrac
3/9/2007
Article Resource
Summary:

The power to make a difference comes when you look inside to find what you have to give.

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Measuring Performance
FastTrac
3/9/2007
Article Resource
Summary:

Performance standards will be of little value if the entrepreneur never measures actual performance against the standards. Ongoing measurement assures that a business stays on track.

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A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
Article Resource
Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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Bootstrapping: From the Trenches to a State of Mind
Welch Alex
3/1/2007
Article Resource
Summary:

In 2003, Alex Welch observed that e-commerce and social networking users were in need of an easy-to-use centralized hub to store and publish media. In this article, he explains how he founded a company based on this idea by bootstrapping his startup and later raising outside money.

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Credit Cards: A Small-Business Financing Tool
Rosenfeld Eric
3/1/2007
Article Resource
Summary:

Credit cards allow entrepreneurs immediate access to some levels of financing. This author, who used credit cards to launch a company, says business owners who take his approach should focus first on the key tasks of winning and keeping customers.

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Customers Drive Growth
Bragg Susan L
3/1/2007
Article Resource
Summary:

Dr. Susan Bragg bootstrapped her company by driving customer connections and partnerships. While bootstrapping with revenues, personal funds, and a small loan, she started her technology company and has grown it by penetrating her market via customer interaction.

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Doing It the All-Cash Way
Clark Bill
3/1/2007
Article Resource
Summary:

Running your own business on your own terms can mean freedom in your schedule and business approach. It can also mean slim funding. This serial entrepreneur and cofounder of The Baby Einstein Company sought to avoid entanglement with venture capitalists and discovered doing business on a cash-only basis was the answer for him.

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Growing the Old Way in a New Category
Rabjohns David
3/1/2007
Article Resource
Summary:

MotiveQuest founder, David Rabjohns, describes how he addressed key challenges in starting and growing his company--via bootstrapping--to number three in the "brand monitoring in social media" industry sector.

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Surviving the Lean Years
Heinmiller Robert
3/1/2007
Article Resource
Summary:

How do you deal with things when your business is on the verge of going bust? This author lays out a financial plan for working through lean years to sustain a business. Key tips: stash away cash during good times, downsize quickly if need be, and consider relocating to a lower-cost area of the country.

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