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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Many forms of advertising can be used by companies today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.
Promoting your products and services is a great way to stay in front of the potential or existing customers and to create interest to buy again.
Publicity is known as "free advertising" but can be expensive in terms of the time and resources you invest. This article will discuss how to make publicity work for you.
This article discusses one of the most effective market strategies for any company, creating a company brand.
Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.
Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.
Excellent suppliers keep their promises, providing supplies and services when you need them.
There are four aspects to evaluating the effectiveness of your marketing activities--external factors, cost-benefits, feedback, and long term perspective.
Leading an entrepreneurial organization primed for growth requires that the right people are filling the right roles on your management team.
When developing and marketing products and services, it is critical to clearly understand and communicate the offering's features and benefits.
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