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Entrepreneurship : Article

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Product/Service Life Cycle
FastTrac
1/18/2007
Article Resource
Summary:

Knowing where your products or services are in their life cycle will help you make refinements or adjustments to align them with your business strategy.

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Providing Adequate Production Facilities
FastTrac
1/18/2007
Article Resource
Summary:

Production planning involves evaluating your current production facilities to determine how effectively it fits with your overall growth plan.

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PR in Service to Building the Company
Ejabat Mory
1/4/2007
Article Resource
Summary:

If you're building a company for growth, don't ignore public relations but don't overdo it. The author says PR is much more than press releases-it's also about building relationships with investors, industry experts, and reporters to educate them about your product and industry.

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Spreading the News
Henry Shannon
1/4/2007
Article Resource
Summary:

Shannon Henry, former writer of The Washington Post's "The Download" column, gives advice as a journalist to entrepreneurs about working with the media to generate publicity. This includes researching the publications you're interested in and making sure to give reporters a "news hook" about your firm.

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Trade Shows: A Key Tool For Marketers
Krotz Joanna L
1/4/2007
Article Resource
Summary:

Participating in trade shows is a significant way to earn press coverage and publicity for your company. This author provides a nine-step plan to execute a solid trade show presence, such as meet with media at the show and allow attendees to demo your product or service.

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Anticipating Early Termination of a Strategic Partnership
Porper Daniel S
12/1/2006
Article Resource
Summary:

When entrepreneurs sign up strategic partners, the primary focus often is on development and sales of products or services. For their protection, however, entrepreneurs also need to focus on crafting a proper legal framework in the event the partnership needs to be terminated.

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Befriending an Elephant: Partnering with Global Giants
Magelli Paul Jr
12/1/2006
Article Resource
Summary:

The entrepreneur recounts how his firm went from being one of 50 tactical suppliers for a large firm to joining its exclusive club of strategic partners. The key: first understand these large firms' challenges and deliver solutions that would transform their businesses.

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Evaluating and Selecting a Strategic Partner
Peek Donna
12/1/2006
Article Resource
Summary:

For effective strategic partner recruitment, the author recommends an eight-step plan, which includes identifying your target market, developing partner selection criteria, and developing an alliance plan with a selected partner.

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Five Strategies for Partnering with Larger Companies
Wingo Scot
12/1/2006
Article Resource
Summary:

After years of bumps and bruises acquired in partnering his small firm with large ones, the entrepreneur shares his lessons learned along the way. He outlines a five-step partner consideration process, which includes researching potential partners for proper fit and using your small size to your advantage.

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Getting Revenues from a Big Partner
Horgen Harald
12/1/2006
Article Resource
Summary:

When structured properly, a strategic partnership with a large company can catalyze a small firm's growth. In establishing a partnership, entrepreneurs should focus on how their product will be sold, who will sell it, and how the partner will facilitate sales growth.

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