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Entrepreneurship : Article

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Secondary Market Research Resources
Marchand Nikki
4/1/2007
Article Resource
Summary:

Understanding your industry, competitors, and customers is necessary for any entrepreneur. Primary research helps gather specific data, but secondary market research is also helpful. This article outlines fundamental, secondary research resources, which are either accessible online or at your local library.

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Successful Entrepreneurial Market Research Techniques
Heinemann Greg
4/1/2007
Article Resource
Summary:

While it is true that large companies always can afford full market research programs, entrepreneurs running growing companies should know there is a vast array of data and information that can be obtained at little cost and time.

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Ten Focus Group Tips
Ueng Grace W
4/1/2007
Article Resource
Summary:

Market research results can help an entrepreneur change company behavior. To that end, this author recommends a ten-step plan for tapping the power of focus groups to conduct research that is immediately actionable.

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Using the Internet for Market Research
Richter Sam
4/1/2007
Article Resource
Summary:

Much of the good business information is hidden in "the invisible Web," the 80 percent of the Internet not accessible to popular search engines. Good news: there are free and low-cost ways to access business information online. This article includes valuable Web sites to visit when you need information for your business or strategic planning.

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What Drives the Urge to Merge: Motivation
Sherman Andrew J
4/1/2007
Article Resource
Summary:

Buyers and sellers of companies have different reasons for getting together.

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Methods for Conducting Early Market Research
Markham Stephen K
4/1/2007
Article Resource
Summary:

By understanding customers' needs, a product can be developed to meet these needs. This author outlines three quick and inexpensive methods to help: Be Your Own Customer, Critically Observe the Customer, and Listen to the Voice of the Customer.

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Questions to Answer When Analyzing Competition
Warner Bill
4/1/2007
Article Resource
Summary:

Your basic business strategy and product plan needs to be rooted in an understanding of what it takes beat the competition. To do so, this author says you must have a realistic understanding of what you are up against, and he lays out a method to do smart market research.

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Customer Profile
FastTrac
3/21/2007
Article Resource
Summary:

This article will help you explore and describe your customer profile--a typical member of your target market.

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Bootstrapping
FastTrac
3/20/2007
Article Resource
Summary:

Bootstrapping is a tactic to help you spend less cash and therefore need less to operate your business. This article discusses ways to bootstrap your business operations.

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Break-Even Analysis
FastTrac
3/20/2007
Article Resource
Summary:

Understanding your break-even point can help you establish a range of profitable prices and give you insight into how much you must sell to meet costs.

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