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Entrepreneurship : Article

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A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
Article Resource
Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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A Vision Beyond Virtual
Bourland Andy Handley Ann
12/26/2000
Article Resource
Summary:

Two hardworking entrepreneurs start an online publishing venture as a virtual company. They think they can communicate because they're wired. So, why are they always meeting at the local coffee shop? Profitable but inefficient, their business needs office space in order to grow beyond the launch phase--and, like parents, the founders have to get out of its way.

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Access
Christina Sherwood
6/17/2013
Article Resource
Summary:

The term “access” can have a variety of definitions for life science and digital health entrepreneurs, depending on the phase of their company’s development. Similarly, the ability for entrepreneurs to secure access – whether to potential buyers or to funding – varies depending on the type of access they’re seeking and the stage of their company.

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Accounting Basics for Business Owners
Cohen Steven
2/22/2004
Article Resource
Summary:

Small business owners must become literate about their company's books without becoming accountants in order to deal with CPAs, keep on top of operations, and prevent fraud, says the co-founder of an accounting services firm.

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Accounting Ex Nihilo
Martin Dr David E
6/26/2000
Article Resource
Summary:

Obtaining financing to commercialize intellectual property is tricky, because intangible assets may have value independently of the business built upon them. In a dot-com world where knowledge is currency, cost and revenue are no longer adequate measures of value. Inventor David Martin's business is soaring on the wings of software that factors new elements into the equation for putting a price on intellectual property.

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Adapting to the Market
FastTrac
1/18/2007
Article Resource
Summary:

Businesses that can align their product and service offerings with both their business strategy and the customers' needs will grow the strongest businesses and maintain their success in the long run.

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Address Your Limitations and Reduce Your Liabilities
FastTrac
1/18/2007
Article Resource
Summary:

Addressing limitations and liabilities helps entrepreneurs analyze their business's ability to produce products, deliver services, and create new products and services.

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All the World's a Niche
Johnson Robert L
2/1/1999
Article Resource
Summary:

Niche companies needn't be intimidated by their large corporate competitors because even the biggest companies must be adept at marketing differently to discreet audiences, writes the author, who founded the country's leading black-owned media concern. The solution is to stick to your specialty, maintain excitement with new ideas, and commit resources to expanding the brand.

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Alternatives to Litigation
Sherman Andrew J
2/1/2007
Article Resource
Summary:

Business conflicts are inevitable, which means you need legal counsel to guide you through potential litigation. This article is a comprehensive review of alternative courses to litigation, including arbitration, mediation, and private judging.

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An Overview of Six Sigma
Waggener Donald G
8/1/2007
Article Resource
Summary:

The Six Sigma manufacturing process drives production to near-perfect levels, seeking less than 3.4 defects per million output units. Here, the basic purpose and process of the Six Sigma methodology, and its connection to "lean" manufacturing, are clearly explained for entrepreneurs. The article also provides tips on getting started and guidelines to successful implementation.

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