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Entrepreneurship : Article

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Creating a Brand: Components
FastTrac
3/20/2007
Article Resource
Summary:

Businesses should strive to project their image in all components of their marketing strategy, including advertisements, printed media, customer services, location, and more.

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Defining the Operational Goal
FastTrac
3/20/2007
Article Resource
Summary:

Whether you are looking at improving how you currently run your business or planning significant expansion, the operations of your business are critical to your success.

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Developing a Business Model
FastTrac
3/20/2007
Article Resource
Summary:

A critical step in the business planning process is to develop an appropriate business model for your business concept. This article discusses business model options and provides real entrepreneur examples.

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Enhancing Customer Service
FastTrac
3/20/2007
Article Resource
Summary:

Your Marketing Plan should include specific information on how you plan to create and maintain customer relationships. This article will provide ideas to serve as a basis for planning.

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Entrepreneurial Study Habits
FastTrac
3/20/2007
Article Resource
Summary:

You can not be creative in a vacuum. Understanding your industry and marketplace requires consistent study habits.

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Funding Goals
FastTrac
3/20/2007
Article Resource
Summary:

Resource Abstract

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Introduction to Primary Research
FastTrac
3/20/2007
Article Resource
Summary:

Although sometimes costly and time-consuming, conducting your own primary research can deliver specific results that are usually the most timely and relevant to your business.

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Marketplace Research
FastTrac
3/20/2007
Article Resource
Summary:

Finding and using market information to anticipate customer demands can provide invaluable business growth information.

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The Elevator Pitch
FastTrac
3/20/2007
Article Resource
Summary:

When asked about your business, you need to have a quick and compelling answer ready--you need an elevator pitch. This article discusses the important aspects of developing and delivering your elevator pitch.

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The Value of Documenting Processes
FastTrac
3/20/2007
Article Resource
Summary:

Why spend money, time, and effort documenting processes? Beyond the obvious direction it will provide in operating the business, numerous other benefits are discussed in this article.

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