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Entrepreneurship : Article

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Branding for Results
Carey WR Max
10/15/2001
Article Resource
Summary:

Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.

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Branding: The Power of Personality
Vernon Lillian
10/8/2001
Article Resource
Summary:

At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.

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Brazil’s Entrepreneurship Boom
Ortmans Jonathan
6/21/2010
Article Resource
Summary:

Brazil is more than just the popular future host of the 2014 World Cup and 2016 Olympics.  It is a very promising economy and the country of origin of many global challenger companies, such as Embraer, Marcopolo, and Natura. Economic analysts group the country with the most promising emerging markets, Russia, India and China, which together form the “BRIC countries.” Is entrepreneurship responsible for part of Brazil’s economic development? A look at some of the trends in entrepreneurship in Brazil suggests so, and the country’s efforts to boost its culture of innovation and entrepreneurship promise to sustain its growth in the coming years.

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Break-Even Analysis
FastTrac
3/20/2007
Article Resource
Summary:

Understanding your break-even point can help you establish a range of profitable prices and give you insight into how much you must sell to meet costs.

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Bridging the Digital Divide
Dash Darien
2/19/2001
Article Resource
Summary:

Founding an Internet company was a logical step for this college-educated rap fan with cable-industry marketing experience. He's a man with a mission: equipping minority communities with computer technology and online access so they can participate fully in the new economy. Commercial and community partnerships enable him to grow the business and carry the message.

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Bringing Experience to the Board
Marion Vicki
5/1/2006
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Summary:

This serial entrepreneur shares the story of how she came to understand the importance of recruiting experienced entrepreneurs to her board of directors. In one instance a new director advised her to hold off accepting an offer for her company, enabling the company to grow and gain value for potential sale later.

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Bringing an Innovative Razor to the Masses
Meece Mickey
5/14/2010
Article Resource
Summary:

L.P.I. Consumer Products makes and distributes patented ShaveMate all-in-one razors that feature shaving cream dispensed from the handle.

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Buck Knives Goes Lean(er) for Growth
Buck Charles B CJ
8/1/2007
Article Resource
Summary:

As Buck Knives, Inc., celebrated a century in business, it also faced a cash crunch that was putting it out of business. CEO CJ Buck shares how his team took dramatic action (including moving the company from Southern California to northern Idaho) to fend off high-quality global competitors and to turn the historic and highly regarded company around with its own version of the Toyota Production System (TPS).

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Budgeting Strategies
FastTrac
9/27/2006
Article Resource
Summary:

Budgeting, forecasting, and projecting mean fundamentally the same thing--estimating future amounts based on information you already know.

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Building Trust In Entrepreneurial Outsourced Relationships
Valluru Hari K Vallurupalli Kiran
6/15/2005
Article Resource
Summary:

The founders of a provider of outsourced information technology services advise that entrepreneurial companies maximize trust with vendors.

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