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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Use this tool to identify your major customer groups, their distinguishing characteristics, and the market research needed to develop a customer profile.
This tool helps entrepreneurs determine the best means to distribute their products and services.
Before building a detailed line-by-line budget, entrepreneurs should prepare a preliminary forecast, projecting estimates of the primary components of profitability--sales, cost of goods sold, and operating expenses.
This tool provides questions to help entrepreneurs consider the strategic and tactical pluses and minuses of investing in new product/service development.
Distribution strategies help entrepremeurs meet the demands of their customers and increase sales.
Although the type of distribution channel you choose depends on your industry, type of products or services, and the business model, many entrepreneurs slightly adapt their distribution strategy to better meet the needs of customers.
This worksheet calculates ROI via online technology called RouteTrack, which coordinates product delivery and distribution.
This sound advice will help entrepreneurs better manage inventory and improve profitability and cash flow.
Julie Atherton, a communications expert at Hill and Knowlton, discusses the pros and cons of whether corporations should adopt blogging as a communications tool. She notes a corporation's ultimate decision on blogging should be based on knowing its own culture and how that culture is perceived by its customers.
This document provides an expert review of the myriad forms of intellectual property, and it illustrates how entrepreneurs can use IP protection to grow their business.
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