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5 Essential Steps to PC Security
7/26/2007
Summary:

Is your business data safe from outsiders? Fred Langa, Information Week, provides points to help prevent data theft, identity theft, and private information falling into the wrong hands. Included are links to the tools and resources outlined in the article.

Go To Source (www.informationweek.com)
9 Tips on Handling Complaints
7/12/2007
Summary:

How you and your people handle customer complaints can be the key to keeping current customers and getting new ones. These tips provide excellent guidance for front-line customer service representatives or others dealing directly with customers.

Go To Source (www.bizinformer.com)
Before You Even Think of Relocating?
7/12/2007
Summary:

Relocating your business is a big step! Be sure you think through not only the obvious--markets and sales, for instance--but also the obscure--zoning laws or upcoming road or sewer work. Basic is to know your purpose and to keep it top-of-mind, always.

Go To Source (www.inc.com)
Better Beginnings
7/12/2007
Summary:

Getting ready to do your first presentation to a VC or angel? A good beginning leads to a happy ending. An experienced speaker and writer provides entertaining and useful advice on why your business presentations should open with a spark instead of a spreadsheet.

Go To Source (headrush.typepad.com)
Bizinformer: 5 Tips to Test an Underperforming Product or Service.
7/12/2007
Summary:

Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.

Go To Source (www.bizinformer.com)
Board of Directors: The Chairman
7/12/2007
Summary:

Feld shares some straightforward thoughts on why positions of CEO and board chairman should be separated. This idea has distinct benefits, especially for smaller companies, Feld writes. The piece is one in a series on boards of directors.

Go To Source (www.feld.com)
Brand Yourself
7/12/2007
Summary:

This article lists and explains five steps to building your personal brand. The basics are to develop expertise and then become known for that expertise. It takes more than networking to get noticed; it takes a good product. In this case, that product is you.

Go To Source (www.fastcompany.com)
Brian Berliner's Brain: Five Year Projections?
7/12/2007
Summary:

When going for round one financing, what should your five-year projections look like? This brief article provides excellent, practical advice. Key points: Know your numbers inside and out, show clearly how your projections were built, and be ruthlessly honest with your potential investors and yourself.

Go To Source (www.brianberliner.com)
Bringing the Value Back Into Value Propositions
7/12/2007
Summary:

Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.

Go To Source (www.ecommercetimes.com)
Build an Army for Your Ideas
7/12/2007
Summary:

Even if you're the CEO, building enthusiasm among your troops for a new product idea can be tricky. What's the secret to success? Show them how it can actually become their idea. This article provides three real-life examples of how this approach works.

Go To Source (www.fastcompany.com)

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