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Rocket Man
1/19/2007
Summary:

How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.

Go To Source (www.indystar.com)
Show Me the Press Release
1/4/2007
Summary:

This template offers an easy-to-use format for building a press release in a proper and conventional format and allows users to immediately e-mail press releases to reporters or other media.

Go To Source (www.ducttapemarketing.com)
Small Company, Big Brand
1/19/2007
Summary:

For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.

Go To Source (www.businessweek.com)
Small is the New Big
1/25/2007
Summary:

In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.

Go To Source (www.podtech.net)
The Basics of Mentoring
1/19/2007
Summary:

To have next-generation leaders within growth businesses, mentoring is a proven method of developing staff for succession. The process creates an environment which can lead to higher levels of profitability, employee retention, increased revenue, and job satisfaction.

Go To Source (gmj.gallup.com)
The Four Drivers of Innovation
1/19/2007
Summary:

Innovation is commonly thought to be the same as creativity, but according to research from the Gallup organization, creativity is a precursor to innovation only when coupled with business action. This article highlights the ways in which entrepreneurs can foster an environment of innovation, including finding and nurturing talent and developing managers.

Go To Source (gmj.gallup.com)
The Seven Demands of Leadership
1/25/2007
Summary:

Effective leaders can be groomed to manage adversity and sustain high-performance. Based on research conducted with more than 40,000 leaders across industries and sectors, the Gallup organization has identified specific abilities that can lead to success.

Go To Source (gmj.gallup.com)
The Venture Capital Aptitude Test (VCAT)
1/19/2007
Summary:

Entrepreneurs pursuing venture funding will find useful information in this article. Guy Kawasaki offers insight into the venture capitalist mindset. His Venture Capital Aptitude Test could be used by the entrepreneur as a list of qualities for which to seek in a venture capitalist partner.

Go To Source (blog.guykawasaki.com)
Venture Capitalist's Success Using Social Media
1/25/2007
Summary:

San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.

Go To Source (www.podtech.net)
Venture Capitalists Switch to Startups
1/25/2007
Summary:

VCs increasingly are leaving the industry to become entrepreneurs, yet despite their experience with funding startups, many of them are realizing just how challenging it can be to launch a successful business. The insights gained in entrepreneurship, in turn, provide them with a perspective on what it means to be on the andquot;other sideandquot; of the funding table.

Go To Source (www.mercurynews.com)

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