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The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.
How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.
This template offers an easy-to-use format for building a press release in a proper and conventional format and allows users to immediately e-mail press releases to reporters or other media.
For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.
In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.
To have next-generation leaders within growth businesses, mentoring is a proven method of developing staff for succession. The process creates an environment which can lead to higher levels of profitability, employee retention, increased revenue, and job satisfaction.
Innovation is commonly thought to be the same as creativity, but according to research from the Gallup organization, creativity is a precursor to innovation only when coupled with business action. This article highlights the ways in which entrepreneurs can foster an environment of innovation, including finding and nurturing talent and developing managers.
Effective leaders can be groomed to manage adversity and sustain high-performance. Based on research conducted with more than 40,000 leaders across industries and sectors, the Gallup organization has identified specific abilities that can lead to success.
Entrepreneurs pursuing venture funding will find useful information in this article. Guy Kawasaki offers insight into the venture capitalist mindset. His Venture Capital Aptitude Test could be used by the entrepreneur as a list of qualities for which to seek in a venture capitalist partner.
San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.
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