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Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.
In this lecture that parallels his book Good Boss, Bad Boss, Stanford professor Bob Sutton unpacks the best habits of beloved and effective managers, and details the worst habits of those who fail to lead. The best leaders develop and nurture those who work for them. However, when bosses gain more power, they can easily grow oblivious to the needs of those they lead.
Diego Piacentini, Senior VP of International Retail for Amazon, discusses the company's growth-centered business model, its global presence, and the strides it takes to sustain a successful customer experience. Piacentini also describes Amazon's innovative approaches to operations, mergers and acquisitions, and labor practices.
Stanford Engineering lecturer and FLOODGATE partner Ann Miura-Ko offers insight into the democratization of innovation in the Internet age, and its affect on investment cycles. Additionally, Miura-Ko speaks candidly about the need to test business models, her firm's desire to be an advocate for "thunder lizard" entrepreneurs, and the challenges of achieving true work/life balance.
Thomas Prescott, CEO of medical device manufacturer Align Technology, discusses disruptive product innovation and leadership in the medical device industry. Prescott shares the company's story, including insights on the launch of their signature product, the Invisalign orthodontic system. He also discusses operational trends and the need for sound analysis of financing, product execution, and business development tactics.
Entrepreneurship is an emotional and economic roller coaster, says venture capitalist and serial entrepreneur Mark Suster. In this candid and informative lecture, Suster defies some of Silicon Valley's conventional wisdom. Based on his extensive experience with multiple companies, Suster shares his thoughts on the real day-to-day life of startups, smart ways to raise the right kind of funds, and offers honest advice in making your way as an entrepreneur.
In conversation with KPCB's Chi-Hua Chien, Dan Rosensweig, CEO of textbook rental company Chegg, speaks about his professional history within Yahoo!, ZDNet, and Guitar Hero, and shares insights on business in the dot-com trenches. Rosensweig offers his perspective on the evolution of the online media and advertising industries. Additionally, Rosensweig encourages entrepreneurs-to-be to "bet on the inevitable" as they explore their passions and the growing future of online services.
Amit Chatterjee, founder and CEO of Hara, the growing energy management solutions company, shares the wisdom of his entrepreneurial experience. He covers an array of topics vital to launching and running a successful enterprise, including the importance of product innovation, new market development, thriving in a competitive landscape, and the critical importance of building a brilliant team.
Juan Andrés Fontaine, Chile's Minister of Economy, Development and Tourism, discusses his government's recent practices and programs that strive to develop Chile's entrepreneurial ecosystem. Topics touched upon include government incentive programs to attract international investment, growth and development to Chile's university research and development, and a desire to build the nation into the innovation hub of South America.
Alec Ross, Senior Advisor for Innovation in the Office of Secretary of State and Co-founder of global non-profit One Economy, discusses in detail innovation policy and how it can change national diplomacy. In addition, Ross offers advice to global innovators, stressing quality time management, effective hiring practices, the mutual benefits of mentoring, and assertive risk practices.
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