Building an Organization, Building a Team

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Author(s): Mari Baker
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Date Published: 4/15/2009
Source: Stanford Technology Ventures Program
After two decades in start-up entrepreneurship, Mari Baker, current CEO of PlayFirst, shares some of her lifelong strategies for long-lasting success. She stresses defining the relentless purpose of the enterprise, honing a focus, and building a conscious company culture, amongst other backbone-building tasks.

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