Creating Enchantment

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Author(s): Guy Kawasaki
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Length: 1:02:57
Date Published: 3/2/2011
Source: Stanford Technology Ventures Program

Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the "pillars of enchantment." In this funny and engaging lecture, Kawasaki examines the deep value in being likable, creating trust, and taking empowering action. He also shares keys to telling a great story, overcoming resistance, and enchanting your boss and colleagues.

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