Entrepreneurial Thought Leader Lecture Series

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A Serious Take on Internet Game Play (Entire Talk) - Mark Pincus, Bing Gordon (Zynga)
Date: 10/28/2009
Length: 64 minutes
Speaker(s): Mark Pincus (Zynga) , Bing Gordon (Zynga)
Sources: Stanford Technology Ventures Program
Description: Serial entrepreneur and Zynga founder Mark Pincus and Bing Gordon, longtime Electronic Arts creative mind and investor on behalf of KPCB, provide a very laid-back and desultory conversation. Topics touched upon include successful
CEOs, building sustainable companies, mentorship, and the consumer pay-driven Web 3.0.

Other Videos in Series

A Serious Take on Internet Game Play (Entire Talk) - Mark Pincus, Bing Gordon (Zynga)
Mark Pincus (Zynga) Bing Gordon (Zynga)
10/28/2009
Summary: Serial entrepreneur and Zynga founder Mark Pincus and Bing Gordon, longtime Electronic Arts creative mind and investor on behalf of KPCB, provide a very laid-back and desultory conversation. Topics touched upon include successful
CEOs, building sustainable companies, mentorship, and the consumer pay-driven Web 3.0. Watch More
Building Hi-Tech Skyscrapers - Mark Pincus, Bing Gordon (Zynga)
Mark Pincus (Zynga) Bing Gordon (Zynga)
10/28/2009
Summary: Mark Pincus, CEO of Zynga, equates building a sustainable online empire with building the skyscrapers that shaped the look of modern cities at the turn of the last century. Pincus reflects upon his 15-20 year career in hi-tech -
riddled with many companies who asked him to leave - where he was set ineffective entrepreneurial goals. He discusses the change in his perspective; from garnering ROI, to offering sustainability, to building immortal "Internet treasures" -
that is, the type of online utility that forever changes the world. He discusses the importance of thinking from the mountain top, and that the rest of the "distractions" - i.e. IPO's, acquisition, becoming a market leader, etc. - are just
fool's gold. Watch More
Product Management as CEO Training - Mark Pincus, Bing Gordon (Zynga)
Bing Gordon (Zynga) Mark Pincus (Zynga)
10/28/2009
Summary: If you can be a product manager, you can acquire the experience of acting as a CEO. The skills gained in product roadmapping, prioritizing tasks, interoffice communications, customer understanding, and product marketing are
absolute necessities for being an effective enterprise lead. So says Mark Pincus, CEO and Founder of Zynga, who suggests this necessary on-the-job training for aspiring entrepreneurs. Be strategic. Take your times. Build yourself at world
class companies before stretching your own ideas to task. Watch More
Quick and Frequent Product Testing and Assessment - Mark Pincus, Bing Gordon (Zynga)
Bing Gordon (Zynga) Mark Pincus (Zynga)
10/28/2009
Summary: Mark Pincus, CEO and Founder of gaming company Zynga, encourages fast and frequent new ideas for video game development. But rather than putting forth tremendous resources to build out each idea, they company first tests its
viability with a round of "ghetto testing" - five words that will be used to market the game, posted to the website live for five minutes. If sufficient audience interest is measured, then a one-week rollout of the first version of the game is
revealed to just one percent of the Zynga audience for play and feedback, almost always with some modicum of "golden mechanics" - or viral, retentive quality - built in. If these early efforts prove successful, the game grows more robust with
each successive build. Pincus reports that the company is always testing several hundred products simultaneously, and that measuring this success has never been easier or more affordable. Watch More
Testing and Metrics are Imperative - Mark Pincus, Bing Gordon (Zynga)
Bing Gordon (Zynga) Mark Pincus (Zynga)
10/28/2009
Summary: Pilots that fly by vision alone have a very short life expectancy when passing through clouds. But pilots that fly utilizing their instruments are able to soar. Mark Pincus, CEO of game company Zynga, and Bing Gordon, partner at
VC firm Kleiner Perkins Caufield & Byers, touch upon the importance of metrics and analysis in social networking. In fact, Pincus states that one of his biggest career regrets from Tribe.net was not testing and measuring enough new tools
and strategy. Gordan sums up the lesson for entrepreneurs by stating that we should, "believe in Darwinism, not Intelligent Design." Watch More
The Fight for Corporate Control - Mark Pincus, Bing Gordon (Zynga)
Bing Gordon (Zynga) Mark Pincus (Zynga)
10/28/2009
Summary: "We learn from the index and not the table of contents," says Bing Gordon, partner at KPCB. In this clip, Gordon and Zynga CEO Mark Pincus talk about how an effective CEO can make strategy and mission happen when they are not
physicially present in the room. Pincus also discusses the importance of putting processes in place to communicate a larger vision, and why it's beneficial to write the story of your own goals and accomplishments. Keep control of your company
and learn to negotiate only for the right things. Otherwise, you're just another employee. Watch More

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