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Definition: Minimum viable product

A minimum viable product, or MVP, comes even before a prototype.

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Matthew T. Keener, MD
on July 02, 2014
Category:  Ideation 
How an entrepreneur validated his business model in a crowded market

With so many products marketed to people who want to quit smoking, the market might not seem ripe for another smoking cessation service.

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Christina Hernandez Sherwood
on July 01, 2014
Category:  Creation  Ideation 
What is a pivot?

In entrepreneurship, a pivot occurs when a startup changes its business model.

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Matthew T. Keener, MD
on June 30, 2014
Category:  Ideation 
Factoring emotional distress in a tech culture

Whether one is a Millennial or Gen-Xer, a boomer or a hipster, we all have something in common: emotional distress.

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Matthew T. Keener, MD
on June 26, 2014
Category:  Ideation 
Definition: Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool that allows entrepreneurs to describe, design, challenge, invent and pivot their business model.

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Matthew T. Keener, MD
on June 25, 2014
Category:  Ideation 
Why client needs should dictate your business plan

Many entrepreneurs develop their business plan before landing clients. Yet that wasn't the case for Insight Health Systems, which sells the web application Chorus.

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Christina Hernandez Sherwood
on June 24, 2014
Category:  Creation  Ideation 
What is the function of an advisory board?

For early-stage entrepreneurs, it's important to have advisers in your circle who can bring expertise to your startup and assist with key questions.

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Christina Hernandez Sherwood
on June 23, 2014
Category:  Creation 
Does B2B come after ACA?

Here's a portion of an amazing article from Josh Rosenthal, an adviser for our Energizing Health: Pittsburgh event.

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Matthew T. Keener, MD
on June 19, 2014
Category:  Ideation 
Definition: Patient engagement

Patient engagement refers to a series of activities that empower a patient, caregiver, and healthcare provider in the ongoing coordination and management of his medical care.

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Matthew T. Keener, MD
on June 18, 2014
Category:  Ideation 
If entrepreneurship is a lock and key, start with the lock

There are two ways to start a company. Entrepreneurs must begin with either the lock or the key.

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Christina Hernandez Sherwood
on June 17, 2014
Category:  Creation  Ideation