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How to turn users into ambassadors

The team behind Docphin, an application that helps clinicians and others keep up with medical research, leveraged their connections with physicians early on.

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Christina Hernandez Sherwood
on December 16, 2014
Category:  Creation 
How to disrupt healthcare, without becoming part of the problem

"We're in the business of disrupting healthcare," said Mark Hadfield, co-founder and CEO of the startup HelloMD.

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Christina Hernandez Sherwood
on December 09, 2014
Category:  Creation 
When to shift focus to grow your business

CareDox, a care coordination platform for parents and schools, signed up thousands of subscribers in short order. But the startup didn’t "go viral."

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Christina Hernandez Sherwood
on December 02, 2014
Category:  Creation 
Why startups should charge customers from Day 1

Nick Crocker, co-founder of Sessions, which was acquired by the calorie counter app company MyFitnessPal, learned from his healthcare startup experience to charge customers right away.

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Christina Hernandez Sherwood
on November 25, 2014
Category:  Creation 
Why entrepreneurs should consider where the market is going

Just about every healthcare technology company is built for employers or payers or doctors. But Stride Health, a health insurance recommendation engine aimed at consumers, is built for where the money -- and the market -- is headed.

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Christina Hernandez Sherwood
on November 18, 2014
Category:  Creation 
Why one healthcare startup takes transparency seriously

When your company bills itself as the FDA for supplements, transparency is key.

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Christina Hernandez Sherwood
on November 11, 2014
Category:  Creation 
How to manage when your startup loses a key team member

For new startups with small teams, the loss of just one person is challenging. But when that person is in a key leadership role, it's especially difficult to recover.

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Christina Hernandez Sherwood
on November 04, 2014
Category:  Creation 
Why co-founders need to ignore inconsequential problems

Luis and Danny Lopez spent their childhood years traveling with their family to impoverished countries to do relief work. By focusing on the less fortunate, the brothers learned not to care so much about inconsequential problems.

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Christina Hernandez Sherwood
on October 28, 2014
Category:  Creation 
Why entrepreneurs should get out of Silicon Valley

Based in San Francisco, the startup Augmedix is surrounded by entrepreneurially minded doctors, said co-founder and CEO Ian Shakil.

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Christina Hernandez Sherwood
on October 21, 2014
Category:  Creation  Ideation 
How to use the process of elimination to find your best business model

As Alejandro Foung and his colleagues at the mental health startup Lantern worked on their business model, they found themselves using the process of elimination.

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Christina Hernandez Sherwood
on October 14, 2014
Category:  Creation  Ideation