RSS Feed Link

eMed Blog

How the right partnership can serve as an early-stage accelerator

In the rush to create a product, build a team, and secure funding, startups often fail to focus on partnerships, an underutilized and undervalued commodity for new entrepreneurs.

[More]
Christina Hernandez Sherwood
on July 22, 2014
Category:  Creation  Ideation 
Why market research – before you build your product – is essential

Sherwin Sheik was passionate about launching his healthcare startup, CareLinx, a caregiver marketplace that helps families find pre-screened home caregivers that fit their needs.

[More]
Christina Hernandez Sherwood
on July 15, 2014
Category:  Creation  Ideation 
How to find employees for your startup without using a recruiter

Don't expect to see a job listing for a position at Pristine, a telehealth and checklist solution for Google Glass.

[More]
Christina Hernandez Sherwood
on July 08, 2014
Category:  Creation 
How an entrepreneur validated his business model in a crowded market

With so many products marketed to people who want to quit smoking, the market might not seem ripe for another smoking cessation service.

[More]
Christina Hernandez Sherwood
on July 01, 2014
Category:  Creation  Ideation 
Why client needs should dictate your business plan

Many entrepreneurs develop their business plan before landing clients. Yet that wasn't the case for Insight Health Systems, which sells the web application Chorus.

[More]
Christina Hernandez Sherwood
on June 24, 2014
Category:  Creation  Ideation 
If entrepreneurship is a lock and key, start with the lock

There are two ways to start a company. Entrepreneurs must begin with either the lock or the key.

[More]
Christina Hernandez Sherwood
on June 17, 2014
Category:  Creation  Ideation 
Why healthcare entrepreneurs should embrace the iterative

In the early days of the patient safety and healthcare improvement company Qualaris, the startup's team installed wireless tracking sensors in hospitals to help healthcare providers improve compliance with best practices. But Qualaris wasn't a hardware company for long.

[More]
Christina Hernandez Sherwood
on June 10, 2014
Category:  Creation  Ideation 
How a diverse team leads to better access

Access -- to providers, patients, payers, or anyone who can make a healthcare startup successful -- is a sticking point for many early-stage entrepreneurs.

[More]
Christina Hernandez Sherwood
on June 03, 2014
Category:  Creation  Execution 
How to turn beta clients into ‘evangelist investors’

When Daniel Cane was pitching his specialty-specific electronic medical records company, Modernizing Medicine, to investors, he had no trouble getting in front of venture capitalists. But separating them from their money was another story.

[More]
Christina Hernandez Sherwood
on May 27, 2014
Category:  Creation  Execution 
How one healthcare entrepreneur created his own access

Like many healthcare entrepreneurs, Amos Adler of MEMOTEXT found it difficult to access the stakeholders who could help to make his patient adherence company a success.

[More]
Christina Hernandez Sherwood
on May 20, 2014
Category:  Creation  Ideation