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Why entrepreneurs should consider where the market is going

Just about every healthcare technology company is built for employers or payers or doctors. But Stride Health, a health insurance recommendation engine aimed at consumers, is built for where the money -- and the market -- is headed.

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Christina Hernandez Sherwood
on November 18, 2014
Category:  Creation 
Why one healthcare startup takes transparency seriously

When your company bills itself as the FDA for supplements, transparency is key.

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Christina Hernandez Sherwood
on November 11, 2014
Category:  Creation 
How to manage when your startup loses a key team member

For new startups with small teams, the loss of just one person is challenging. But when that person is in a key leadership role, it's especially difficult to recover.

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Christina Hernandez Sherwood
on November 04, 2014
Category:  Creation 
Why co-founders need to ignore inconsequential problems

Luis and Danny Lopez spent their childhood years traveling with their family to impoverished countries to do relief work. By focusing on the less fortunate, the brothers learned not to care so much about inconsequential problems.

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Christina Hernandez Sherwood
on October 28, 2014
Category:  Creation 
Why entrepreneurs should get out of Silicon Valley

Based in San Francisco, the startup Augmedix is surrounded by entrepreneurially minded doctors, said co-founder and CEO Ian Shakil.

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Christina Hernandez Sherwood
on October 21, 2014
Category:  Creation  Ideation 
How to use the process of elimination to find your best business model

As Alejandro Foung and his colleagues at the mental health startup Lantern worked on their business model, they found themselves using the process of elimination.

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Christina Hernandez Sherwood
on October 14, 2014
Category:  Creation  Ideation 
Why entrepreneurs have to ‘kiss a lot of toads’

Kit Check, a startup that expedites the process of refilling hospital medication kits, went through its Series A round last year. Finding the right partner was paramount.

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Christina Hernandez Sherwood
on October 07, 2014
Category:  Creation 
Why startups should focus on growth, rather than revenue

As the chief operating officer of MolecularMatch, an online search platform that helps cancer patients find targeted drug therapies, Collin Brack said his goal is to grow the startup, rather than focus on revenue.

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Christina Hernandez Sherwood
on September 30, 2014
Category:  Creation  Growth 
How to leverage your community to find your first investors

Kim Bond Evans sought out her community, or her "friendlies," when she was ready to raise money for her startup Centauri Health Corporation.

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Christina Hernandez Sherwood
on September 23, 2014
Category:  Creation 
Why one healthcare startup embraces FDA regulations

Decisio Health, which provides software to help clinicians better adhere to clinical protocols, is one of the few software-specific companies entering the FDA-regulated space of clinical decision support.

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Christina Hernandez Sherwood
on September 16, 2014
Category:  Creation  Execution