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What are customer segments?

As one of nine building blocks of the Business Model Canvas, customer segments are the people and/or organizations for whom you're creating value.

on October 06, 2014
Category:  Growth 
Who are the customers in healthcare?

In healthcare, "customers" are typically not the patients who will use the drugs, devices, and services early-stage companies are developing.

on August 25, 2014
Category:  Creation 
New eMed white paper: Access

eMed has published the second in a series of white papers focused on issues key to life science and digital health entrepreneurs. The new white paper, Access, offers a crash course on access to potential customers, access to networks, access to capital, and access to care settings.

on June 18, 2013
Category:  Execution 
Medivo: Finding the Right Investors and Customers is Key to Business Success

Three years ago, Jason Bhan, MD, a family practitioner, went into business with a cousin—Sundeep Bhan, a serial entrepreneur—and a friend, Destry Sulkes, also an MD.  The three healthcare entrepreneurs founded Medivo, which developed tools to track symptoms, explain lab results, and provide personalized health information.

on February 12, 2013
Category:  Execution  Creation 
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