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What are customer segments?

As one of nine building blocks of the Business Model Canvas, customer segments are the people and/or organizations for whom you're creating value.

Christina Hernandez Sherwood
on October 06, 2014
Category:  Growth 
Who are the customers in healthcare?

In healthcare, "customers" are typically not the patients who will use the drugs, devices, and services early-stage companies are developing.

Christina Hernandez Sherwood
on August 25, 2014
Category:  Creation 
New eMed white paper: Access

eMed has published the second in a series of white papers focused on issues key to life science and digital health entrepreneurs. The new white paper, Access, offers a crash course on access to potential customers, access to networks, access to capital, and access to care settings.

Christina Hernandez Sherwood
on June 18, 2013
Category:  Execution 
Medivo: Finding the Right Investors and Customers is Key to Business Success

Three years ago, Jason Bhan, MD, a family practitioner, went into business with a cousin—Sundeep Bhan, a serial entrepreneur—and a friend, Destry Sulkes, also an MD.  The three healthcare entrepreneurs founded Medivo, which developed tools to track symptoms, explain lab results, and provide personalized health information.

MedCityNews .com
on February 12, 2013
Category:  Execution  Creation 
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