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Definition: Business Model Canvas

Matthew T. Keener, MD on June 25, 2014

As part of the Kauffman-sponsored Energizing Health Collaboration Series, we've turned over eMed to Guest Editor Matt Keener, the chief architect for the Pittsburgh leg of the collaboration conference and a translational clinical neuroscientist. Here's Matt's latest contribution in his role as eMed Guest Editor.


Definition: Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool that allows entrepreneurs to describe, design, challenge, invent and pivot their business model. It was developed by Alexander Osterwalder, an author, speaker and adviser on business model innovation, and is detailed in his book, Business Model Generation.

The nine building blocks of the canvas are customer segments, value proposition, channels, customer relations, revenue streams, key resources, key activities, key partnerships, and cost structures.

Related: Business Model Canvas video series

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Definitions are a weekly feature on eMed for current and aspiring healthcare entrepreneurs.

Category:  Ideation  Tags:  definition, guest, business model, Business Model Canvas

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