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Christina Hernandez Sherwood

Definition: Key resources

As one of nine building blocks of the Business Model Canvas, key resources are the aspects that are indispensable in your business model, so you can describe the infrastructure you need to create, deliver and capture value.

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Christina Hernandez Sherwood
on November 26, 2014
Category:  Execution 
Why startups should charge customers from Day 1

Nick Crocker, co-founder of Sessions, which was acquired by the calorie counter app company MyFitnessPal, learned from his healthcare startup experience to charge customers right away.

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Christina Hernandez Sherwood
on November 25, 2014
Category:  Creation 
What are industry forces?

As one of the four building blocks of the Business Model Canvas to help you make your business more responsive to the outside world, the term "industry forces" refers to your competitors.

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Christina Hernandez Sherwood
on November 24, 2014
Category:  Growth 
Definition: Revenue streams

As one of nine building blocks of the Business Model Canvas, revenue streams are the pricing mechanisms through which your business model captures value.

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Christina Hernandez Sherwood
on November 19, 2014
Category:  Execution 
Why entrepreneurs should consider where the market is going

Just about every healthcare technology company is built for employers or payers or doctors. But Stride Health, a health insurance recommendation engine aimed at consumers, is built for where the money -- and the market -- is headed.

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Christina Hernandez Sherwood
on November 18, 2014
Category:  Creation 
What are macro-economic forces?

As one of the four building blocks of the Business Model Canvas to help you make your business more responsive to the outside world, macro-economic forces are the broader economic conditions that could impact your business.

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Christina Hernandez Sherwood
on November 17, 2014
Category:  Growth 
Definition: Customer relationships

As one of nine building blocks of the Business Model Canvas, customer relations are the types of relationships you're establishing with customers and how you're acquiring and retaining them.

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Christina Hernandez Sherwood
on November 12, 2014
Category:  Execution 
Why one healthcare startup takes transparency seriously

When your company bills itself as the FDA for supplements, transparency is key.

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Christina Hernandez Sherwood
on November 11, 2014
Category:  Creation 
What are key trends?

By considering key trends, you'll become aware of whether new technologies are about to undercut your value proposition -- or supercharge it.

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Christina Hernandez Sherwood
on November 10, 2014
Category:  Growth 
Definition: Channels

As one of nine building blocks of the Business Model Canvas, channels are the touch points through which you're interacting with customers and delivering value.

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Christina Hernandez Sherwood
on November 05, 2014
Category:  Execution