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Christina Hernandez Sherwood

How to leverage your community to find your first investors

Kim Bond Evans sought out her community, or her "friendlies," when she was ready to raise money for her startup Centauri Health Corporation.

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Christina Hernandez Sherwood
on September 23, 2014
Category:  Creation 
How do you pitch your business model?

Once your business model is refined, it's time to pitch it to potential partners and investors.

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Christina Hernandez Sherwood
on September 22, 2014
Category:  Ideation 
Why one healthcare startup embraces FDA regulations

Decisio Health, which provides software to help clinicians better adhere to clinical protocols, is one of the few software-specific companies entering the FDA-regulated space of clinical decision support.

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Christina Hernandez Sherwood
on September 16, 2014
Category:  Creation  Execution 
Insights from Physician Entrepreneurs

In this new compilation, physician entrepreneurs share insights on everything from knowing when it's time to become a full-time entrepreneur to understanding groups outside your target market.

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Christina Hernandez Sherwood
on September 15, 2014
Category:  Creation  Execution  Growth  Ideation 
What are some potential problems for co-founders?

Once you've teamed up with your co-founder(s), it's important to be aware of potential problems that can arise later in the relationship.

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Christina Hernandez Sherwood
on September 15, 2014
Category:  Creation 
How to run your company without a CEO

CareSet, a startup that provides analytics around open data, doesn't have a CEO.

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Christina Hernandez Sherwood
on September 09, 2014
Category:  Creation 
How do you test your business model in the real world?

Once you've settled on your business model -- your best guess -- it's time to fail.

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Christina Hernandez Sherwood
on September 08, 2014
Category:  Execution 
Meet eMed Guest Editor Brian Lang

Serial entrepreneur Brian Lang will serve as eMed's guest editor for the next five weeks.

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Christina Hernandez Sherwood
on September 04, 2014
Category:  Ideation 
Definition: Company culture

Team members should fit into your startup's culture, but how do you build a healthy culture for your team?

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Christina Hernandez Sherwood
on September 03, 2014
Category:  Creation 
How to spread the word about your startup and gain customer insights

Medicast has used a combination of radio and television advertising, social media campaigns, and in-person marketing to get the word out about the company.

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Christina Hernandez Sherwood
on September 02, 2014
Category:  Creation