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Christina Hernandez Sherwood

How to turn beta clients into ‘evangelist investors’

When Daniel Cane was pitching his specialty-specific electronic medical records company, Modernizing Medicine, to investors, he had no trouble getting in front of venture capitalists. But separating them from their money was another story.

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Christina Hernandez Sherwood
on May 27, 2014
Category:  Creation  Execution 
What is a science/medical advisory board?

A scientific or medical advisory board can offer help on the scientific or medical side of your life science or digital health company.

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Christina Hernandez Sherwood
on May 26, 2014
Category:  Creation 
Definition: Access

The term "access" can have a variety of definitions for healthcare entrepreneurs, depending on the phase of their company's development.

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Christina Hernandez Sherwood
on May 21, 2014
Category:  Growth 
Hacking Healthcare Entrepreneurship: a new eBook from eMed

In a new eBook from eMed, you'll learn about the H@cking Medicine process, get insight from entrepreneurs who got their start at these hackathons, and go inside the "hackathon of hackathons."

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Christina Hernandez Sherwood
on May 20, 2014
Category:  Ideation 
How one healthcare entrepreneur created his own access

Like many healthcare entrepreneurs, Amos Adler of MEMOTEXT found it difficult to access the stakeholders who could help to make his patient adherence company a success.

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Christina Hernandez Sherwood
on May 20, 2014
Category:  Creation  Ideation 
What is a business advisory board?

A business advisory board helps advise an entrepreneur on business issues, such as funding, growth, and more.

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Christina Hernandez Sherwood
on May 19, 2014
Category:  Creation 
Definition: Elevator pitch

With an elevator pitch, an entrepreneur should be able to articulate their business concept in 30 seconds or less.

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Christina Hernandez Sherwood
on May 14, 2014
Category:  Ideation 
What happens when you can’t afford the best team for your startup?

Building the right team is one of the toughest challenges for a healthcare entrepreneur. But what happens when you have the ideal team and you can't afford them?

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Christina Hernandez Sherwood
on May 13, 2014
Category:  Creation 
What is an initial public offering?

Selling stock to the public not only offers liquidity to company founders, but it's also "a signal to the world that the business has made it."

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Christina Hernandez Sherwood
on May 12, 2014
Category:  Creation 
How can the Kauffman Foundation help serve healthcare entrepreneurs?

eMed's mission -- helping entrepreneurs navigate the healthcare space -- is particularly complex.

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Christina Hernandez Sherwood
on May 07, 2014
Category:  Creation  Ideation  Growth  Execution