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Christina Hernandez Sherwood

How to land an incubator spot and score a big partnership

AdhereTech, a New York-based company that makes smart pill bottles to improve medication adherence and patient engagement, has landed pilot deals with two major pharmaceutical companies. But the road to those connections, especially for healthcare companies, often begins at an incubator.

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Posted by: Christina Hernandez Sherwood
on January 28, 2014
Category:  Growth  Execution 
What kinds of lawyers do healthcare entrepreneurs need?

Early-stage healthcare entrepreneurs and startups typically need to work with at least two types of lawyers.

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Posted by: Christina Hernandez Sherwood
on January 27, 2014
Category:  Creation 
Definition: SBIR

The Small Business Innovation Research (SBIR) program encourages U.S.-based small businesses, including healthcare startups, to engage in research and development.

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Posted by: Christina Hernandez Sherwood
on January 22, 2014
Category:  Creation 
Why you should celebrate the small victories

For the life science textile company PurThread Technologies, landing an exclusive deal to embed Eastman Kodak's antimicrobial agent into textiles was a major victory that deserved celebrating. But PurThread president and CEO Lisa T. Grimes has made sure the company also lauded smaller achievements along the way.

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Posted by: Christina Hernandez Sherwood
on January 21, 2014
Category:  Growth  Execution  Creation 
Who can apply for an SBIR grant?

Small Business Innovation Research program (SBIR) grants can be a key source of funding for early-stage healthcare entrepreneurs ahead of seeking out venture capital and other types of investors, who would take shares of the company away from the founder.

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Posted by: Christina Hernandez Sherwood
on January 20, 2014
Category:  Creation 
How to find investors without pivoting from your mission

Like many healthcare entrepreneurs with social missions at the center of their startups, Kinsa's founder and CEO Inder Singh was faced with the challenge of finding investors without pivoting from his company's central goal.

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Posted by: Christina Hernandez Sherwood
on January 14, 2014
Category:  Creation  Ideation  Execution 
The right questions to ask about your company’s intellectual property

Intellectual property is one of the toughest subjects for life science and digital health entrepreneurs to understand. From dealing with the tech transfer office to hiring an attorney to filing a provisional patent, IP is a common stumbling block for early-stage entrepreneurs.

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Posted by: Christina Hernandez Sherwood
on October 31, 2013
Category:  Creation 
Dominique's Desk: Business model strategies

Entrepreneurs need to be creative and innovative not only with their product or service, but also with how they think about their business model. In life science and digital health, understanding one's value proposition is key. But it's not always obvious - especially considering to whom the value proposition is most compelling. For this exercise, I find Alex Osterwalder's Value Proposition Canvas particularly helpful.

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Posted by: Christina Hernandez Sherwood
on October 24, 2013
Category:  Ideation  Execution 
How early-stage healthcare companies can move fast - despite slow health systems

It's the classic conundrum for healthcare entrepreneurs: You want your business to move fast and grow quickly, but it can take months for large health systems to make a decision about your product or service.

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Posted by: Christina Hernandez Sherwood
on September 10, 2013
Category:  Growth  Execution 
Dominique's Desk: Creating community

Solving problems in healthcare isn't easy, especially given the complexity of the space and the diversity of the stakeholders. Creating communities of engaged stakeholders around a common problem can be a powerful approach to prototyping, testing, and deploying solutions. That's because these communities bring together people from multiple disciplines and perspectives.

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Posted by: Christina Hernandez Sherwood
on September 5, 2013
Category:  Creation  Ideation