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Christina Hernandez Sherwood

How do you test your business model in the real world?

Once you've settled on your business model -- your best guess -- it's time to fail.

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Christina Hernandez Sherwood
on September 08, 2014
Category:  Execution 
Meet eMed Guest Editor Brian Lang

Serial entrepreneur Brian Lang will serve as eMed's guest editor for the next five weeks.

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Christina Hernandez Sherwood
on September 04, 2014
Category:  Ideation 
Definition: Company culture

Team members should fit into your startup's culture, but how do you build a healthy culture for your team?

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Christina Hernandez Sherwood
on September 03, 2014
Category:  Creation 
How to spread the word about your startup and gain customer insights

Medicast has used a combination of radio and television advertising, social media campaigns, and in-person marketing to get the word out about the company.

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Christina Hernandez Sherwood
on September 02, 2014
Category:  Creation 
How can early-stage entrepreneurs access networks?

Now, more than any time in history, there is more access to networks for entrepreneurs than ever.

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Christina Hernandez Sherwood
on September 01, 2014
Category:  Creation 
Definition: Valuation

The goal of a valuation is to determine the economic value of a business.

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Christina Hernandez Sherwood
on August 27, 2014
Category:  Creation 
How eliminating friction can help your startup scale

Maxwell Health, an operating system for employee benefits, serves a huge market. Because of this, the company needs to have scale.

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Christina Hernandez Sherwood
on August 26, 2014
Category:  Creation 
Who are the customers in healthcare?

In healthcare, "customers" are typically not the patients who will use the drugs, devices, and services early-stage companies are developing.

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Christina Hernandez Sherwood
on August 25, 2014
Category:  Creation 
Definition: Mentors

Mentors should be people who can guide the entrepreneur as he and his business grow and can give advice on skill sets the entrepreneur lacks.

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Christina Hernandez Sherwood
on August 20, 2014
Category:  Creation 
Why early-stage entrepreneurs should secure IP fast and inexpensively

When Aline M. Betancourt decided to start a biotechnology company that would develop adult stem cell-based therapies for diseases associated with inflammation, she knew the value of her company would be tied up in her intellectual property.

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Christina Hernandez Sherwood
on August 19, 2014
Category:  Creation  Ideation