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Christina Hernandez Sherwood

How to make your personal network work for you

Be smart about focusing on existing relationships, rather than cultivating new ones.

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Christina Hernandez Sherwood
on April 29, 2014
Category:  Creation  Execution  Growth 
How can I approach friends and family to invest in my healthcare startup?

Friends and family are the only investors you're likely to encounter who will be predisposed to saying yes, but you still owe them a clear and detailed presentation of the opportunity and risks.

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Christina Hernandez Sherwood
on April 28, 2014
Category:  Creation 
Definition: Evergreen funds

Evergreen funds are a more patient alternative to venture capital funds.

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Christina Hernandez Sherwood
on April 23, 2014
Category:  Creation 
Why healthcare startups should consider international funding

It's no secret that fundraising is one of the toughest jobs of an early-stage healthcare entrepreneur.

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Christina Hernandez Sherwood
on April 22, 2014
Category:  Creation  Execution 
What should I look for in a co-founder?

Trust -- both interpersonally and in a business context -- is the most important quality to look for in a co-founder.

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Christina Hernandez Sherwood
on April 21, 2014
Category:  Creation 
Definition: Co-founder agreement

Once you've settled on a co-founder or co-founders, it's necessary to set up a written agreement.

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Christina Hernandez Sherwood
on April 16, 2014
Category:  Creation 
Why startups need a narrow focus to successfully scale

Though it might seem counterintuitive, a healthcare startup needs a narrow focus before it can scale.

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Christina Hernandez Sherwood
on April 15, 2014
Category:  Creation  Execution  Growth 
What are some best practices for hiring team members?

Because new startups can't afford to make bad hires, bringing on new team members can be stressful.

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Christina Hernandez Sherwood
on April 14, 2014
Category:  Creation 
Definition: Co-founder

Co-founders are the people healthcare entrepreneurs work with day-to-day on developing their product or service and making it successful.

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Christina Hernandez Sherwood
on April 09, 2014
Category:  Creation 
In healthcare entrepreneurship, when the payer isn’t the customer

In healthcare, the people who pay for a product or service aren't necessarily the people who will benefit from it.

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Christina Hernandez Sherwood
on April 08, 2014
Category:  Creation  Execution