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Christina Hernandez Sherwood

Definition: Elevator pitch

With an elevator pitch, an entrepreneur should be able to articulate their business concept in 30 seconds or less.

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Christina Hernandez Sherwood
on May 14, 2014
Category:  Ideation 
What happens when you can’t afford the best team for your startup?

Building the right team is one of the toughest challenges for a healthcare entrepreneur. But what happens when you have the ideal team and you can't afford them?

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Christina Hernandez Sherwood
on May 13, 2014
Category:  Creation 
What is an initial public offering?

Selling stock to the public not only offers liquidity to company founders, but it's also "a signal to the world that the business has made it."

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Christina Hernandez Sherwood
on May 12, 2014
Category:  Creation 
How can the Kauffman Foundation help serve healthcare entrepreneurs?

eMed's mission -- helping entrepreneurs navigate the healthcare space -- is particularly complex.

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Christina Hernandez Sherwood
on May 07, 2014
Category:  Creation  Ideation  Growth  Execution 
Insights on early-stage fundraising: a new eBook from eMed

In a new eBook from eMed, you'll learn how five early-stage healthcare entrepreneurs secured the funding they needed to get their startups off the ground.

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Christina Hernandez Sherwood
on May 07, 2014
Category:  Creation 
Definition: Licensing

An alternative to debt, equity or grants is revenue through licensing.

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Christina Hernandez Sherwood
on May 07, 2014
Category:  Creation 
How one healthcare startup tackled the problem that stumped Google

With large companies already trying to tackle the problem of compiling medical records, it seemed like an impossible mission for a startup.

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Christina Hernandez Sherwood
on May 06, 2014
Category:  Creation  Execution  Ideation 
What are some funding sources in my state or region?

Healthcare entrepreneurs can find a wide range of unique state and regional incentives, from tax credits to cash grants.

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Christina Hernandez Sherwood
on May 05, 2014
Category:  Creation 
Definition: Strategics

Unlike traditional venture capital investors, strategic investors invest on behalf of their parent company.

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Christina Hernandez Sherwood
on April 30, 2014
Category:  Creation 
How to make your personal network work for you

Be smart about focusing on existing relationships, rather than cultivating new ones.

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Christina Hernandez Sherwood
on April 29, 2014
Category:  Creation  Execution  Growth