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Decoded Fashion

2/2/2013 10:00 AM - 12:00 PM

WHAT IS THE FASHION HACKATHON?

The world’s First Fashion Hackathon on February 2-3 will connect developers, designers and entrepreneurs with insider knowledge on the Fashion and Retail industries.

The goal?

To create an app with the most innovative ability based on the Council of Fashion Designers of America's mission of supporting the overall growth of American Fashion as a global industry. Registered teams will learn many pivotal industry issues prior to the event, and will have the chance to kick-off the Hackathon with THE FASHION BRIEF — a Q&A with famous designers and executives representing top brands — at 11 am on Saturday. They will open the Hackathon competition with a discussion of the industry’s hits and misses. Teams will also learn what solutions they are craving for, the types of startup pitches they like the most and the ones they do not.

Where?

Alley NYC

500 7th Ave. Floor 17

New York, NY

STRICT DOOR POLICY

This event caters ONLY to those registered to participate in a Hackathon team (develop, design or marketing/ideas). Other attendees will only be allowed on Sunday, the Pitch Day.

FINALISTS & TOP PRIZES

Dennis Crowley

FOUNDER, FOURSQUARE

$10,000

IN CASH

Top 3 finalists will be introduced at next NY Tech Meetup

Top 3 teams will present on the runway at Mercedes-Benz Fashion Week after a keynote by Foursquare's founder,

Dennis Crowley

Winning teams also gets $10,000 in API & product prizes + the chance to have their app launched by America's top Fashion association - the Council of Fashion Designers of America

JUDGES

The Fashion Brief

Rachel Roy,

Designer

@Rachel_Roy

Uri Minkoff,

Rebecca Minkoff

@UriMinkoff

Aliza Licht,

DKNY

@dkny

Nathaniel Catanio,

Sideways / CFDA

@ncatanio

Hackathon Judges

Steven Kolb,

CFDA

@stevenkolb

Dirk Standen,

Style.com

@styledotcom

Michael Bryzek,

Gilt Groupe

@gilt

Dawn Barber,

NY Tech Meetup

@dawntweet

Akshay Patil,

Foursquare

@ak

Valentine Uhovski,

Tumblr

@valentineny

Simone Oliver,

The New York Times

@SimoneSOliver

Harrison Weber,

The Next Web

@HarrisonWeber

Cristina Alesci,

Bloomberg

@cristinaalesci

Rachel Tipograph,

Gap

@racheltipograph

Nikhil Kalghatgi,

SoftBank Capital

@NikhilKal

Jordan Crook,

TechCrunch

@jordanrcrook

Hackathon Mentors

Kevin Ryan,

Gilt Groupe

@gilt

Camille Fournier,

Rent The Runway

@skamille

Kinjil Parikh,

Saks Fifth Avenue

@kinjil

Shauna Mei,

AHAlife

@AHAlife

Aaron Holiday,

Startup Consultant

@AHolidayiii

Jason Saltzman,

Alley NYC

@SaltzmanJason

Nsi Obotetukudo,

Alley NYC

@AlleyNYC

Chris Kennedy,

StartupBus

@kennedysgarage

Mike Caprio,

StartupBus

@mik3cap

Benita Singh,

Source4Style

@benitastyle

AGENDA

***We will be strictly punctual and strongly advise teams not to miss API demos or Fashion Brief.***

FEBRUARY 2

9:00 am

Registration & Breakfast

Teams are formed and registered. Mic is open for teams to announce any openings.

10:00 am

Welcome & Introduction; Design Gym Intros

10:15 am

API Demos

TWILIO

FOURSQUARE

TUMBLR

ETSY

SKIMLINKS

SPOTIFY

SENDGRID

AVIARY

11:00 am

The Fashion Brief / Q&A

Top industry leaders discuss their challenges and Tech solutions they wish existed. This chat followed by Q&A is intended to define and educate hackers on the pain points of the industry, as well as to clarify criteria for the winning app and to inspire developers to build hacks vying for the top prize.

Noon

Lunch

Provided by Decoded Fashion

1:00 pm

Coding begins!

2-4:30 pm

Design Gym Mentorship

Groups present concepts and experts focus on details that need to be included, holes in the ideas, areas that participants should research and people they should talk to.

4:00 pm

Snacks

6:00 pm

Decoded Fashion

Mentors & Feedback

Each team will present and each group has the opportunity for questions and feedback

7:30 pm

Dinner

Provided by Decoded Fashion

9-10:00 pm

DJ + Gourmet Cookie Time!

Midnight Snack

Coding continues overnight

FEBRUARY 3

7:00 am

Breakfast Buffet

8:00 am

Share Out

Teams report back to Design Gym where they are in the process. Technical, design and industry subject matter experts will roam for impromptu coaching sessions.

MENTORS:

CHRIS KENNEDY, STARTUP BUS

MIKE CAPRIO, STARTUP BUS

JASON SALTZMAN, ALLEY NYC

CAMILLE FOURNIER, RENT THE RUNWAY

BENITA SINGH, SOURCE4STYLE

11:30 am

Submission Deadline

Noon

Lunch

Provided by Mexicue

1:00 pm

Presentations Begin

First Judging Group

2:00 pm

Presentations Continue

Second Judging Group

3:00 pm

API Winners, Crowd Favorite & Top Three Finalists Announced

Announcement of the three Finalists to be introduced at NY Tech Meetup and to pitch at Mercedes-Benz Fashion Week finale.

FEBRUARY 4 - 13

Finalists prepare for Fashion Week reveal. Pitches are being refined and beautified.

FEBRUARY 14

Fashion Hackathon winners announced at Decoded Fashion: New York

SPONSORS & PARTNERS

Learn More: Decoded Fashion

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