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User Acquisition and Digital Branding Models

1/31/2013 12:00 PM - 5:00 PM

USER ACQUISITION & DIGITAL BUSINESS MODELS

THURSDAY, 31 JANUARY, 12 – 5 PM

Jeremy Kagan

CEO & Founder, Pricing Engine Inc.

Johanna Scott

Community Manager, Betterment

Brittany Siegal

Marketing Manager, Betterment

TAKEAWAYS

Streamline your customer acquisition to make every penny in your lean budget count

Strategically select and attract the right brand partners for your startup

Understand the choices between paid, owned and earned media, and how digital channels fall into these areas

Learn the measurement and metric challenges to your strategy to make sure you know when you're succeeding.

Understand what types of social media platforms are available and how they are used

Look at monitoring, research and engagement tools available to marketers and brands

ABOUT THIS WORKSHOP

Evolutions in social media, data and technology have created massive opportunities for new business models to disrupt industries and build large audiences and revenue streams. The day's program will introduce you to the digital marketing landscape, and summarize the various techniques and methods you can use to increase outreach and draw in customers. Over the course of the day you'll also learn strategies for quantifying the effectiveness of your marketing campaigns, giving you valuable insight into what you can gain from your audience.

SCHEDULE

11:45 am

DOORS OPEN

12 pm

ESSENTIALS OF DIGITAL MARKETING, JEREMY KAGAN

1:30 pm

A DATA DRIVEN APPROACH TO PR

3 pm

BREAK

3:15 pm

FAST TRACKING USER ACQUISITION, BRITTANY SIEGAL & JOHANNA SCOTT

5 pm

END OF DAY

PREREQS & PREPARATION

None.

ABOUT THE INSTRUCTOR(S)

Jeremy Kagan

CEO & Founder,

Pricing Engine Inc.

Johanna Scott

Community Manager,

Betterment

Johanna Scott is the Community Manager for Betterment. Previously working on award winning PR and Social Media campaigns for clients in the lifestyle consumer category, she loves the satisfaction that comes from working at a startup. Johanna heads up Betterment’s content creation and promotion, community engagement, and PR outreach to generate groundswell and media attention, drive site traffic, user acquisition, and shape the voice of the Betterment brand.

Brittany Siegal

Marketing Manager,

Betterment

Numbers driven and frugal, she's acquired over 12K customers for Betterment at a Cost-Per-Acquisition of less than half of the industry average. A Wharton School graduate with a focus on marketing, Brittany previously managed a wide variety of marketing campaigns for consumer products, healthcare, and non-profit organizations.

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: User Acquisition and Digital Branding Models

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