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Conducting Research for Startups

7/2/2013 8:30 AM - 12:00 PM

ABOUT THIS WORKSHOP

Whether you're conducting research for a well-established product or service, or for a startup that hasn't fully penetrated the market yet, you'll need to talk to customers. Learn to use that time effectively. This class is great for founders, product marketers, UX designers and community managers who want to gain a deeper understanding of people’s motivations, values, needs and behaviors via interviews. Once you understand your users - or potential users - you can build better products. You can also create marketing messages that will resonate with them the most.

Workshop Schedule

8:30am - Introductions and defining the problem you want to solve

9:15am - Planing your research and defining who you want to talk to

10:15pm - Break

10:30pm - Writing the interview script and conducting the actual interview

TAKEAWAYS

-Learn how to write a screener that enables you to recruit the right type of people to interview

-Learn how to write questions that get at the data you want to know

-Practice conducting an actual interview to see where you can improve upon your skills

ABOUT THE INSTRUCTOR(S)

Diane Loviglio

Co-Founder of Share Some Style

Diane Loviglio is the CEO & Co-Founder of Share Some Style. She is also a Resident Mentor at 500 Startups. She was the first qualitative User Experience Researcher at Mozilla and prior to Mozilla, she co-founded the first conference to focus on tech failures, FailCon, and co-founded a clean tech startup, Wattbot. She also freelanced as a user researcher for technology, consumer web and healthcare startups such as Authentic8, Bombfell, Bump, Cisco, Dividely, Foodspotting, Giftly, Sanofi-Aventis, Splunk, The Freelancers Union and VMware. She received her Bachelor of Humanities and Arts in Architecture and Anthropology from Carnegie Mellon University.

REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: Conducting Research for Startups

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