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Marketing Made Lean

8/6/2014 8:00 AM - 8/27/2014 12:00 PM

The Marketing Made Lean series incorporates solid marketing fundamentals with other disciplines including Lean; and design

tools like the Value Proposition Canvas to create an interactive, intense, impactful, workshop. You’ll learn to use techniques

for gathering customer insights, and feedback to increase brand awareness. We’ll build on the traditional 4Ps of marketing

and introduce you to Entrepreneurial Marketing and the 4Cs. We’ll help you identify your best customers and share tactics

for driving referrals. You’ll participate in hands-on activities designed to reinforce concepts and create a lean marketing plan

complete with budgets and expected Return-on-Investment.

Each Marketing Made Lean weekly workshop is 4 hours and builds upon the previous week’s learning. The series includes

facilitated instruction, books, tools, canvases, worksheets, templates, a marketing expert call-in series and refreshments.

Included with your registration is one-on-one coaching during the series and after the series has ended, you join the monthly,

one-hour, Marketing Made Lean call-in to learn from marketing experts, get answers to your current marketing questions,

discuss marketing challenges/ successes, and network with other business owners. You will have time during each workshop

to develop your strategies, tactics, budgets and lean marketing plan.

Marketing Made Lean is $249.00. You can apply for a $50.00 grant and secure

your seat for $199.00.

All refreshments, materials, books and one-on-one coaching are included.

Learn More: Marketing Made Lean

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