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A better way to design and test business models

Ryan Amin

Getting healthcare innovation ideas off the ground is not easy in this mostly conservative industry. Having a proper business model can help startups to keep pushing forward and being more efficient with their time and effort. The video series called "From Idea to Business" offers strategies, things to avoid and step-by-step examples for entrepreneurs throughout the series.

The Kauffman Foundation and the founders of Strategyzer developed six short videos to educate entrepreneurs on making a successful business model. Strategyzer created the book Business Model Generation, and they are the inventors of the Business Model Canvas methodology.

These six topics can help healthcare entrepreneurs with their entrepreneurial journey:

  • Getting from business idea to business model
  • Visualizing your business model
  • Prototyping
  • Navigating your environment
  • Proving it
  • Telling your story / pitching your business 

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