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Business Model Video Series Assists Startups with Growth

Annette Beck

ABeckEntrepreneurs often find it challenging to go from idea to a valid business model, which is essential for a business to get off the ground, let alone survive and grow.

The Kauffman Foundation, in collaboration with Strategyzer, unveiled the "From Idea to Business" video series that teaches entrepreneurs how to design and test business models that help their ideas have a better chance of succeeding. Developed by the founders of Strategyzer.com--the makers of the best-selling book Business Model Generation and the inventors of the breakthrough Business Model Canvas methodology--the animated, short videos tell the story of Beth and Carl as they develop their business idea into a tangible business model.

Geared toward anyone looking to start or grow a business, the videos aim to boost executives' and entrepreneurs' chances of success in their search for a scalable and profitable business model. The six video series covers topics including:

  • Getting from business idea to business model
  • Visualizing your business model
  • Prototyping
  • Navigating your environment
  • Proving it
  • Telling your story/Pitching your business


Find the Business Model Canvas videos on Entrepreneurship.org/BMC.

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