entrepreneurshipresource center

The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.

Drive Website Traffic Without Blurring Your Brand

Lynn Parker

Branding is all about differentiation--standing out in the customer's brain by being different than the competition. Search engine optimization is all about keywords, which identify what's already in a customer's brain about your category. So if your brand is expressed only in ways that make your difference clear, people aren't likely to find you through their initial keyword search.

So what's a savvy marketer supposed to do when driving prospects to your website has become job one? Does building your unique brand promise get pushed to job two?

Read Full Article 

comments powered by Disqus

Search the Resource Center

Stay Connected

Email Newsletter Signup

Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.

Email Newsletters

Want to be up-to-date with the latest news and updates from Entrepreneurship.org? To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.